Senior CRM & Retention Platform Lead

Bloom Recruiting; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

Bloom Recruiting seeks a systems-minded Senior Product Manager to own the technology behind its CRM, retention, and lifecycle marketing programs. You will lead the roadmap for customer data, lifecycle activation, and subscription tech, enabling scalable architecture and reliable subscriber experiences.

You will collaborate with Data, Analytics, and Engineering to build an integrated retention ecosystem, improve activation channels, and measure impact on retention and revenue.

Qualifications

• PM experience focused on CRM, lifecycle, retention, martech, or customer data.
• Hands-on CDP experience.
• Hands-on lifecycle activation tools (email, SMS, etc.).
• Subscription experience including recurring billing and renewals.
• Experience partnering with Data and Engineering teams.
• Experience defining technical requirements for APIs, integrations, events, properties, and customer-state logic.
• Experience using customer data and experimentation to drive retention, LTV, and recurring revenue.
• Experience in DTC/ecommerce or another high-growth consumer subscription business is preferred.

Responsibilities

• Own customer data architecture including customer state and lifecycle.
• Own CDP strategy, identity resolution, event tracking, and sources of truth.
• Own lifecycle activation across email, SMS, and other channels.
• Define technical requirements for triggers, APIs, webhooks, integrations, and lifecycle flows.
• Own subscription experiences including onboarding, cancellations, renewals, winback.
• Oversee retention tech across website and authenticated experiences.
• Support experimentation infrastructure including A/B testing and measurement.
• Ensure monitoring, documentation and reliability of retention ecosystem.

Skills

CRM product management

CDP experience

Lifecycle activation tools

Subscription experience

Data/Engineering collaboration

APIs & integrations

Experimentation for retention

Retention analytics

Job description

Bloom Recruiting seeks a systems-minded Senior Product Manager to own the technology behind its CRM, retention, and lifecycle marketing programs. You will lead the roadmap for customer data, lifecycle activation, and subscription tech, enabling scalable architecture and reliable subscriber experiences.

You will collaborate with Data, Analytics, and Engineering to build an integrated retention ecosystem, improve activation channels, and measure impact on retention and revenue.