Chief CRM, Lifecycle & Automation Architect (Remote)

Default Brand; United States; Remote; USD 200,000 - 240,000; Full time

Job summary

Default Brand seeks a senior VP-level leader to own the CRM, lifecycle, and marketing automation engine across multiple brands. You will shape retention strategies and lifecycle programs, including email/SMS journeys, winback, and cross-sell, leveraging a modern stack (Braze, Snowflake, Dynamics) to drive sustained long-term value.

Reporting to the Chief Growth Officer, you will act as a hands-on, super-senior contributor with data-driven decision making and cross-functional collaboration to

Qualifications

• 8+ years in retention, lifecycle, loyalty, or subscriber marketing.
• Senior leader (Sr. Director / VP or equivalent) in a B2C environment.
• Quantifiable track record of moving LTV or retention metrics at scale.
• Deeply analytical — cohort / retention / funnel conversion.
• Hands-on with a modern martech stack and data warehouse (Snowflake).
• Strong project-management and executive communication skills.

Responsibilities

• Own the CRM, lifecycle, and marketing-automation engine for the SavATree brand.
• Lead email/SMS journeys, retention, prepay, cross-sell, and winback programs.
• Set and own LTV KPI and lifecycle strategy across the organization.
• Operationalize personalization and segmentation to reach the right customer at the right time.
• Partner with Technology to ensure event streams/triggers are in place and measured.
• Leverage AI to automate flows, reporting, and content generation.
• Drive automated review-generation engine and lifecycle measurements across channels.

Skills

Retention & lifecycle marketing

Data-driven analytics

Cross-functional leadership

Email/SMS lifecycle design

AI in marketing

Strategic planning & execution

Tools

Braze

Dynamics

Hatch

Snowflake

Salesforce

Klaviyo

Iterable

Microsoft Dynamics

Job description

Default Brand seeks a senior VP-level leader to own the CRM, lifecycle, and marketing automation engine across multiple brands. You will shape retention strategies and lifecycle programs, including email/SMS journeys, winback, and cross-sell, leveraging a modern stack (Braze, Snowflake, Dynamics) to drive sustained long-term value.

Reporting to the Chief Growth Officer, you will act as a hands-on, super-senior contributor with data-driven decision making and cross-functional collaboration to