Lifecycle Growth Director — CRM & Retention

Remedy; Rapid City (SD); On-site; USD 140,000 - 190,000; Full time

Job summary

Remedy is seeking a strategic, data-driven Director of Retention & Lifecycle to own our customer retention engine and report to the VP of DTC/Ecommerce. You will turn customer data and brand strategy into personalized journeys across email, SMS, and push to grow engagement, retention, and lifetime value.

The role demands sharp analytical thinking, CRM craft, and the ability to scale a sophisticated retention program at an elevated standard of excellence in a high-growth DTC setting.

Qualifications

• 4-6 years in CRM, lifecycle, or retention marketing at a high-growth DTC/ecommerce brand
• Proven track record managing multi-channel retention programs and driving growth
• Hands-on experience with an enterprise-level ESP and SMS platform (Klaviyo, Postscript, or similar)
• Strong experience building customer segments and personalized lifecycle journeys
• Strong analytical skills turning data into insights for stakeholders
• Experience in skincare, beauty, or lifestyle; loyalty program experience a plus

Responsibilities

• Own retention channels end to end (email, SMS) and lifecycle strategy
• Build and evolve lifecycle journeys: welcome, first purchase, post-purchase, replenishment, win-back, VIP, churn-risk
• Develop new automations and behavior-based triggers to drive engagement and lifetime value
• Manage CRM campaigns end to end: build, QA, schedule, deploy, calendar management
• Create and maintain customer segments for personalized communications
• Use signals to deliver personalization, dynamic content, and cross-sell/upsell programs
• Shape and own loyalty program strategy, including tiers, rewards, communications
• Monitor loyalty and subscription health and ROI, suggest enhancements
• Own CRM reporting and dashboards; run ongoing A/B testing roadmap
• Co-manage CRM tech stack and partners; ensure deliverability and compliance
• Collaborate with Brand, Creative, Merchandising, Ecommerce on email/SMS briefs

Skills

CRM

Lifecycle marketing

Retention marketing

Email marketing

Analytics

A/B testing

Multi-channel

Tools

Klaviyo

Postscript

Shopify

Rivo

Skio

Figma

Job description

Remedy is seeking a strategic, data-driven Director of Retention & Lifecycle to own our customer retention engine and report to the VP of DTC/Ecommerce. You will turn customer data and brand strategy into personalized journeys across email, SMS, and push to grow engagement, retention, and lifetime value.

The role demands sharp analytical thinking, CRM craft, and the ability to scale a sophisticated retention program at an elevated standard of excellence in a high-growth DTC setting.