Senior Product Manager, CRM & Retention Technology

Bloom Recruiting; United States; Vor Ort; USD 140.000 - 180.000; Vollzeit

Zusammenfassung

Bloom Recruiting seeks a systems-minded Senior Product Manager to own the technology behind its CRM, retention, and lifecycle marketing programs. You will lead the roadmap for customer data, lifecycle activation, and subscription tech, enabling scalable architecture and reliable subscriber experiences.

You will collaborate with Data, Analytics, and Engineering to build an integrated retention ecosystem, improve activation channels, and measure impact on retention and revenue.

Qualifikationen

• PM experience focused on CRM, lifecycle, retention, martech, or customer data.
• Hands-on CDP experience.
• Hands-on lifecycle activation tools (email, SMS, etc.).
• Subscription experience including recurring billing and renewals.
• Experience partnering with Data and Engineering teams.
• Experience defining technical requirements for APIs, integrations, events, properties, and customer-state logic.
• Experience using customer data and experimentation to drive retention, LTV, and recurring revenue.
• Experience in DTC/ecommerce or another high-growth consumer subscription business is preferred.

Aufgaben

• Own customer data architecture including customer state and lifecycle.
• Own CDP strategy, identity resolution, event tracking, and sources of truth.
• Own lifecycle activation across email, SMS, and other channels.
• Define technical requirements for triggers, APIs, webhooks, integrations, and lifecycle flows.
• Own subscription experiences including onboarding, cancellations, renewals, winback.
• Oversee retention tech across website and authenticated experiences.
• Support experimentation infrastructure including A/B testing and measurement.
• Ensure monitoring, documentation and reliability of retention ecosystem.

Kenntnisse

CRM product management

CDP experience

Lifecycle activation tools

Subscription experience

Data/Engineering collaboration

APIs & integrations

Experimentation for retention

Retention analytics

Jobbeschreibung

Senior Product Manager, CRM & Retention Technology

The Role

We’re partnering with a fast-growing consumer brand looking for a systems-minded Product Manager to own the technology behind its CRM, Retention, and Lifecycle Marketing programs.

Reporting to the Director of Product, you will own the roadmap across the customer data, lifecycle activation, and subscription technology stack.

Your core mandate will be enabling retention strategy through scalable technical architecture. You will help create an ecosystem where source systems accurately capture customer behavior, the CDP translates that data into a reliable customer state, activation platforms execute against that state, and analytics measures the outcome.

You’ll work closely with CRM, Retention, Data, Analytics, and Engineering to build a scalable, reliable retention infrastructure and improve the end-to-end subscriber experience.

What You’ll Own

• Customer data architecture, including customer state, lifecycle stage, subscription status, tenure, cancellations, and product ownership.
• CDP strategy, identity resolution, event tracking, property governance, and sources of truth.
• Lifecycle activation infrastructure across email, SMS, and other customer engagement channels.
• Technical requirements for triggers, APIs, webhooks, integrations, and lifecycle flows.
• Subscription experiences including onboarding, cancellation, save offers, pause/skip/reschedule, failed payments, reactivation, and winback.
• Retention technology across the website and authenticated customer experience.
• Experimentation infrastructure, including A/B testing, holdouts, incrementality, and measurement.
• Monitoring, documentation, and reliability across the retention ecosystem.

Must-Have Experience

• Product management experience focused on CRM, lifecycle, retention, martech, or customer data.
• Hands-on experience working with a Customer Data Platform (CDP).
• Hands-on experience with lifecycle activation tools such as email, SMS, or customer engagement platforms.
• Subscription experience is required, including familiarity with recurring billing, renewals, cancellations, subscription state, and retention journeys.
• Strong experience partnering with Data and Engineering teams.
• Experience defining technical requirements for APIs, integrations, events, properties, and customer-state logic.
• Experience using customer data and experimentation to drive retention, LTV, and recurring revenue.
• Experience in DTC, ecommerce, or another high-growth consumer subscription business is strongly preferred.

Who You Are

You’re a systems thinker who understands how customer data, lifecycle messaging, subscription systems, and digital experiences connect. You can translate retention strategy into scalable technical infrastructure, simplify complex systems, and operate comfortably between business, product, data, and engineering teams.