Senior CRM Lifecycle Architect — Email & Automation Lead

darkroom; New York (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Growth opportunities

Competitive compensation

Job summary

Darkroom seeks a Senior Retention Specialist to own the CRM build for a high-growth consumer tech client. You will architect flows, own segmentation, and manage inbox deliverability at scale, starting from ~20k and growing to 40–60 emails monthly.

You will work across Braze, SFMC, Iterable, or similar platforms, ensuring reliable deliverability and data hygiene from day one, with a focus on loyalty and repeat purchase.

Qualifications

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution.
• Experience with at least one enterprise ESP (Braze, Salesforce Marketing Cloud, Iterable, or Customer.io).
• Fluent in advanced segmentation and personalized content strategies.

Responsibilities

• Build and QA flows, automations, and campaigns for client programs.
• Implement segmentation and audience logic for calendar-based campaigns.
• Own ESP health, integrations, data feeds, and template modules.
• Monitor deliverability and troubleshoot issues before launches.
• Design and run testing roadmap including A/B and multivariate tests.
• Collaborate with Copy & Content to ensure accurate build execution.

Skills

Lifecycle marketing

CRM execution

Email segmentation

Deliverability

HTML/CSS for email

A/B testing

Cross-channel orchestration

Problem solving

Tools

Braze

Salesforce Marketing Cloud

Iterable

Customer.io

HTML templating

Job description

Darkroom seeks a Senior Retention Specialist to own the CRM build for a high-growth consumer tech client. You will architect flows, own segmentation, and manage inbox deliverability at scale, starting from ~20k and growing to 40–60 emails monthly.

You will work across Braze, SFMC, Iterable, or similar platforms, ensuring reliable deliverability and data hygiene from day one, with a focus on loyalty and repeat purchase.