Lifecycle & CRM Growth Architect

Mixam; United States; Remote; USD 75,000 - 90,000; Full time

Benefits offered by this job

PTO 15 days (raising to 20 & 25 with10

401k

Medical/Dental/Vision/Life insurance

Job summary

Mixam is seeking a Lifecycle & CRM Manager to own and scale our customer retention engine across email, SMS, loyalty, and HubSpot tooling. You will identify risk and opportunity, design interventions, and measure impact to improve the customer journey.

This role requires independent, strategic execution in a fast-growing startup, focusing on LTV, repeat purchases, and cohort reactivation to drive revenue. You’ll collaborate across Marketing, Data, and Product and lead lifecycle initiatives with

Qualifications

• Must have demonstrable lifecycle/CRM/retention experience.
• Deep hands-on Klaviyo experience with flows, segmentation, campaigns.
• Strong analytical judgment for A/B testing and cohort analysis.
• Ability to build processes and operating models from scratch.
• Proven track record owning lifecycle or loyalty programs.

Responsibilities

• Diagnose customer behavior and design interventions to improve journeys.
• Own Mixam’s email program end-to-end: strategy, flows, testing, and deployment.
• Own Rewards lifecycle including onboarding, education, and redemption.
• Lead segmentation and journey strategy across markets.
• Launch and own SMS lifecycle with consent and segmentation.
• Partner with Data to define retention metrics and turn insights into automations.
• Build, run, and report on A/B testing across messaging and flows.
• Collaborate with Marketing, Data, Pricing, Product, and Customer Ops; design assets with the team.
• Assess lifecycle tech stack (Klaviyo, HubSpot) and recommend long-term model.

Skills

Lifecycle marketing

CRM retention

E-commerce marketing

Independent execution

LTV & cohort analysis

Tools

Klaviyo

HubSpot

Analytics tools

Job description

Mixam is seeking a Lifecycle & CRM Manager to own and scale our customer retention engine across email, SMS, loyalty, and HubSpot tooling. You will identify risk and opportunity, design interventions, and measure impact to improve the customer journey.

This role requires independent, strategic execution in a fast-growing startup, focusing on LTV, repeat purchases, and cohort reactivation to drive revenue. You’ll collaborate across Marketing, Data, and Product and lead lifecycle initiatives with