Lifecycle Marketing Manager — CRM & Retention

madeincookware; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k

Healthcare benefits

Fertility & family-building care

Teladoc virtual health

Free cookware

Discounted cookware

Flexible time off

Onsite studio kitchen

Job summary

Made In, based in Austin, TX, seeks a CRM Manager to own a data-driven CRM strategy that boosts engagement, retention, and repeat purchases. You’ll work with performance marketing and cross-functional teams to build robust automation and personalized lifecycle experiences across channels.

Ideal candidates have 3–5 years in retention/CRM, strong analytics with Looker, Klaviyo, GA, and a track record in privacy-first strategies.

Qualifications

• 3-5 years experience in retention, CRM, lifecycle, and/or customer marketing.
• Experience with ecommerce at $200M+ scale and cross-functional work.
• Strong analytics using Looker, Klaviyo, GA.
• Expert in privacy, cookieless strategies, inbox placement trends.
• Bonus: experience standing up and scaling loyalty programs.

Responsibilities

• Develop and lead the CRM strategy to increase revenue and repeat purchases.
• Design automation-driven campaigns across email, SMS, direct mail, and on-site experiences.
• Own retention metrics, insights, and ROI measurement.
• Collaborate with data, product, engineering, and finance teams.
• Lead personalization using first- and zero-party data in privacy-first environments.

Skills

CRM strategy

Lifecycle marketing

Cross-functional collaboration

Data-driven analysis

Looker

Klaviyo

Google Analytics

Privacy & cookieless

Loyalty programs

Tools

Klaviyo

Looker

Google Analytics

Job description

Made In, based in Austin, TX, seeks a CRM Manager to own a data-driven CRM strategy that boosts engagement, retention, and repeat purchases. You’ll work with performance marketing and cross-functional teams to build robust automation and personalized lifecycle experiences across channels.

Ideal candidates have 3–5 years in retention/CRM, strong analytics with Looker, Klaviyo, GA, and a track record in privacy-first strategies.