Senior Lifecycle Architect — CRM & Email Growth

Darkroom; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Remote‑First Culture

Health, dental, vision coverage

401(k) with company match

Parental Leave

Job summary

Darkroom is seeking a deeply technical Senior Retention Specialist to own the CRM build for a high-growth consumer technology client. You will architect flows, segmentation, and deliverability, standing this program up from the ground.

Manage list growth from ~20,000 to 40–60 emails per month, and work in Braze, Salesforce Marketing Cloud, Iterable, or comparable platforms to drive cross‑channel journeys. This remote‑first role emphasizes rigorous testing, data hygiene, and measurable impact on

Qualifications

• 3–5+ years of hands-on lifecycle, CRM, or email marketing experience.
• Experience building complex, event-triggered journeys.
• Fluent in advanced segmentation and cross-channel orchestration.
• Experience designing lead capture forms and welcome series.
• Implementation of loyalty, rewards, and win-back programs.
• Deliverability discipline: SPF/DKIM/DMARC/BIMI and list hygiene.
• Ownership of email KPIs: open, click, conversions, deliverability, and complaints.
• HTML/CSS for email and templating languages like Liquid/Handlebars/AMPscript.
• Understanding data flows into ESPs via APIs, webhooks, ETL, or CDP.
• Systematic troubleshooting and end-to-end QA testing.
• Clear written communication to non-technical stakeholders.

Responsibilities

• Build and QA flows, automations, and campaigns for the client’s program.
• Implement segmentation and audience logic; build dynamic content for personalization.
• Own ESP setup: integrations, data feeds, event tracking, templates, modules.
• Monitor performance and deliverability; fix issues proactively.
• Troubleshoot misfires and document fixes; ensure end-to-end QA before launch.
• Design and run testing roadmaps (A/B and multivariate).
• Collaborate with Copy & Content to ensure accurate integration of assets.
• Develop and maintain client KPI reporting for reviews.

Skills

Lifecycle marketing

Lifecycle journeys

Advanced segmentation

Lead capture funnels

Loyalty programs

Deliverability management

Channel analytics

HTML/CSS templating

Data integration

Troubleshooting

A/B testing

Communication

Tools

Braze

Salesforce Marketing Cloud

Iterable

Liquid

Handlebars

AMPscript

Job description

Darkroom is seeking a deeply technical Senior Retention Specialist to own the CRM build for a high-growth consumer technology client. You will architect flows, segmentation, and deliverability, standing this program up from the ground.

Manage list growth from ~20,000 to 40–60 emails per month, and work in Braze, Salesforce Marketing Cloud, Iterable, or comparable platforms to drive cross‑channel journeys. This remote‑first role emphasizes rigorous testing, data hygiene, and measurable impact on