Senior CRM & Lifecycle Architect (Remote)

Apply; New York, Northern (NY, KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health, Dental & Vision Insurance

401(k) with company match

Parental leave

Growth opportunities

Competitive compensation

Job summary

Darkroom seeks a deeply technical Senior Retention Specialist to own CRM build for a high-growth consumer tech client. You will architect flows, set segmentation logic, and own channel KPIs to ensure deliverability and growth from day one.

You’ll implement lead capture, welcome series, activation journeys, loyalty, and win-back programs across email, SMS, push, and in-app channels. Strong templating and data chops are essential.

Qualifications

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution.
• Expertise in at least one enterprise ESP (Braze, SFMC, Iterable, Customer.io).
• Strong segmentation and data-driven decision making.
• Hands-on HTML/CSS for email and templating languages is a plus.

Responsibilities

• Build and QA flows, automations, and campaigns for the client program.
• Implement segmentation logic and dynamic content for personalization at volume.
• Own the ESP health: integrations, data feeds, templates, and modules.
• Monitor deliverability and escalate issues before they impact the program.
• Troubleshoot misfires, document fixes, and QA end-to-end before launch.
• Design and run testing roadmaps with leadership and report results.
• Collaborate with Copy & Content to ensure accurate builds and timelines.
• Develop and maintain client KPI reporting for reviews.

Skills

Lifecycle marketing

CRM management

Email marketing

Segmentation

HTML/CSS for email

Troubleshooting

A/B testing

Data-driven decisions

Tools

Braze

Salesforce Marketing Cloud

Iterable

Customer.io

HTML

templating (Liquid/AMPscript)

Job description

Darkroom seeks a deeply technical Senior Retention Specialist to own CRM build for a high-growth consumer tech client. You will architect flows, set segmentation logic, and own channel KPIs to ensure deliverability and growth from day one.

You’ll implement lead capture, welcome series, activation journeys, loyalty, and win-back programs across email, SMS, push, and in-app channels. Strong templating and data chops are essential.