Senior CRM Marketing Manager Remote - Personalization Power

Trulieve; Georgia; Remote; USD 120,000 - 160,000; Full time

Job summary

Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy across lifecycle, personalization, loyalty, and retention. You will map customer journeys, define segmentation guardrails, and lead a team to execute AI-driven personalization at scale.

Responsibilities include building the CRM roadmap, ensuring CDP capabilities, and coordinating with analytics, tech, and operations to drive growth across markets. Remote work available with national scope.

Qualifications

• Define and own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Own customer journey mapping, journey planning, and journey execution across acquisition, onboarding, engagement, loyalty, winback, reactivation, and retention moments.
• Build and own the CRM roadmap, ensuring lifecycle initiatives, CDP capabilities, automations, testing plans, AI enhancements, and personalization use cases ladder up to a clear long-term vision.
• Champion hyper-personalization at scale by turning customer data, behavioral signals, lifecycle triggers, and AI-powered decisioning into relevant, timely experiences.
• Coach team members on prioritization, decision-making, operational tradeoffs, platform ownership, and cross-functional leadership.

Responsibilities

• Define and own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Own the CRM roadmap and governance including AI enhancements and personalization use cases.
• Lead a team of Senior Digital Marketing Specialists to deliver on CRM initiatives.
• Oversee data pipelines, platform governance, and CRM readiness for new markets and major launches.
• Translate signals and behavior into next-best-action experiences across channels.

Skills

CRM strategy

Personalization

Data-driven

Stakeholder leadership

Vendor management

Journey mapping

Cross-functional leadership

AI enhancements

Tools

CRM platforms

Automation tools

AI tooling

Job description

Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy across lifecycle, personalization, loyalty, and retention. You will map customer journeys, define segmentation guardrails, and lead a team to execute AI-driven personalization at scale.

Responsibilities include building the CRM roadmap, ensuring CDP capabilities, and coordinating with analytics, tech, and operations to drive growth across markets. Remote work available with national scope.