Senior CRM Growth Architect — Remote
Trulieve
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Job summary
Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy, customer experience vision, and lifecycle architecture across acquisition, onboarding, loyalty, and retention. You will drive the roadmap, enable AI-assisted personalization, and partner with analytics, technology, merchandising, ecommerce, and operations to deliver scalable, customer-centric campaigns.
The role emphasizes cross-functional leadership, operational excellence, and data readiness across markets.
Job description
Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy, customer experience vision, and lifecycle architecture across acquisition, onboarding, loyalty, and retention. You will drive the roadmap, enable AI-assisted personalization, and partner with analytics, technology, merchandising, ecommerce, and operations to deliver scalable, customer-centric campaigns.
The role emphasizes cross-functional leadership, operational excellence, and data readiness across markets.
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