Remote Senior CRM Marketing Lead: Personalization

Trulieve; Pennsylvania; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote Work Available

Job summary

Trulieve seeks a Senior CRM Marketing Manager to lead our CRM strategy across lifecycle, loyalty, retention, and acquisition. You will guide personalization, testing, and automation while driving a customer-centric experience.

Remote work is available with a preference for East Coast/PA/FL/GA/OH/CT/WV/MD markets; you will oversee journey planning and multi-channel campaigns with analytics and ecommerce partners.

Qualifications

• Experience defining lifecycle, personalization, loyalty, retention strategies.
• Ability to map customer journeys and optimize across channels.
• Strong partnership across analytics, technology, ecommerce, and ops.

Responsibilities

• Define and own the CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Own customer journey mapping and journey execution across acquisition, onboarding, engagement, loyalty, winback, reactivation, and retention moments.
• Build and own the CRM roadmap with automation, testing, and AI enhancements.
• Lead and mentor Senior Digital Marketing Specialists; foster a culture of learning and accountability.
• Manage CRM vendors, projects, and governance to ensure scalable, compliant operations.

Skills

CRM strategy

Team leadership

Data-driven

Stakeholder mgmt

AI in marketing

Education

Bachelor's in Marketing or related

Tools

CDP platforms

CRM platforms

Job description

Trulieve seeks a Senior CRM Marketing Manager to lead our CRM strategy across lifecycle, loyalty, retention, and acquisition. You will guide personalization, testing, and automation while driving a customer-centric experience.

Remote work is available with a preference for East Coast/PA/FL/GA/OH/CT/WV/MD markets; you will oversee journey planning and multi-channel campaigns with analytics and ecommerce partners.