Remote Senior CRM Growth Lead — Hyper-Personalization

Trulieve; Columbus (OH); Remoto; USD 110.000 - 160.000; Tempo integral

Resumo da vaga

Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy, customer experience vision, and lifecycle optimization across markets. You will define the roadmap, enable hyper-personalization at scale, govern segmentation, testing, and channel mix, and partner with analytics, ecommerce, merchandising, and operations to drive growth through AI-enhanced marketing.

In a remote East Coast–based role, you will lead the Senior Digital Marketing Specialists, establish clear ownership, and

Descrição da vaga

Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy, customer experience vision, and lifecycle optimization across markets. You will define the roadmap, enable hyper-personalization at scale, govern segmentation, testing, and channel mix, and partner with analytics, ecommerce, merchandising, and operations to drive growth through AI-enhanced marketing.

In a remote East Coast–based role, you will lead the Senior Digital Marketing Specialists, establish clear ownership, and