Senior CRM Marketing Architect (Remote)

Trulieve; West Virginia; Remote; USD 90,000 - 130,000; Full time

Job summary

Trulieve is seeking a Senior CRM Marketing Manager to lead the CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience. You will own the customer journey, segmentation, and AI-driven improvements while guiding a team of Senior Digital Marketing Specialists.

Remote work is available, with a preference for candidates on the east coast in FL, PA, GA, OH, CT, WV, or MD.

Qualifications

• Extensive CRM leadership across lifecycle, personalization, loyalty and retention.
• Experience guiding a team of digital marketing specialists.
• Strong data-driven mindset with AI-enabled personalization.

Responsibilities

• Define and own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Own customer journey mapping and execution across acquisition, onboarding, engagement, loyalty, winback and retention moments.
• Build and own the CRM roadmap with CDP, automations, testing plans, and AI enhancements.
• Lead senior specialists, coach prioritization, and ensure cross-functional alignment with analytics, tech, and operations.
• Oversee data pipelines, governance, and vendor relationships to ensure scalable CRM operations.

Skills

CRM strategy

Lifecycle marketing

Personalization

Loyalty programs

Data-driven marketing

Team leadership

Vendor management

AI in marketing

Tools

CDP

Marketing automation

CRM platforms

Job description

Trulieve is seeking a Senior CRM Marketing Manager to lead the CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience. You will own the customer journey, segmentation, and AI-driven improvements while guiding a team of Senior Digital Marketing Specialists.

Remote work is available, with a preference for candidates on the east coast in FL, PA, GA, OH, CT, WV, or MD.