Senior CRM & Loyalty Marketing Lead (Remote)

Trulieve; Connecticut; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

Trulieve is seeking a Senior CRM Marketing Manager to lead the CRM strategy, customer experience vision, and personalization at scale across lifecycle, loyalty, and acquisition. You will roadmap initiatives, partner with analytics, technology, and marketing to drive AI-enhanced campaigns and omnichannel orchestration.

Based remotely on the East Coast, you will manage a team of Digital Marketing Specialists, own data pipelines, and ensure compliance, governance, and measurable CRM performance

Responsibilities

• Define and own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Own customer journey mapping, planning, and execution across acquisition, onboarding, engagement, loyalty, winback and retention moments.
• Build and own the CRM roadmap, ensuring lifecycle initiatives, CDP capabilities, automations, testing plans, AI enhancements, and personalization use cases.
• Maintain expertise in email, SMS/MMS, push, in-app, web, app, and omnichannel CRM channels; adapt to AI, privacy, and platform changes.
• Oversee data pipelines and governance to ensure clean, accurate data feeding CRM, CDP, decisioning, and activation platforms.

Job description

Trulieve is seeking a Senior CRM Marketing Manager to lead the CRM strategy, customer experience vision, and personalization at scale across lifecycle, loyalty, and acquisition. You will roadmap initiatives, partner with analytics, technology, and marketing to drive AI-enhanced campaigns and omnichannel orchestration.

Based remotely on the East Coast, you will manage a team of Digital Marketing Specialists, own data pipelines, and ensure compliance, governance, and measurable CRM performance