Remote Senior CRM & Loyalty Marketing Lead

Trulieve; Florida; Remote; USD 120,000 - 160,000; Full time

Job summary

Trulieve is seeking a Senior CRM Marketing Manager to define and own the CRM strategy across lifecycle, personalization, loyalty, and retention. You will drive segmentation, testing cadences, and channel mix while leading a team of Senior Digital Marketing Specialists.

You will partnership with analytics, technology, merchandising, ecommerce, and operations to ensure scalable, compliant CRM programs across markets and channels, including AI-driven insights and omnichannel activation.

Qualifications

• Define and own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience.
• Establish strategic guardrails for segmentation, testing, cadence, and channel mix.
• Identify optimization opportunities at scale (new use cases, automation, advanced targeting).
• Own customer journey mapping, journey planning, and journey execution across acquisition, onboarding, engagement, loyalty, winback, reactivation, and retention moments.

Responsibilities

• Build and own the CRM roadmap, ensuring lifecycle initiatives, CDP capabilities, automations, testing plans, AI enhancements, and personalization use cases ladder up to a clear long-term vision.
• Champion hyper-personalization at scale by turning customer data, behavioral signals, lifecycle triggers, and AI-powered decisioning into relevant, timely experiences.
• Coach team members on prioritization, decision-making, platform ownership, and cross-functional leadership.
• Oversee risk management related to launches, outages, compliance, platform dependencies, and ecosystem changes.

Skills

CRM Strategy

Team Leadership

Vendor Management

Data Analytics

Lifecycle Marketing

Tools

CDP platforms

AB testing

Job description

Trulieve is seeking a Senior CRM Marketing Manager to define and own the CRM strategy across lifecycle, personalization, loyalty, and retention. You will drive segmentation, testing cadences, and channel mix while leading a team of Senior Digital Marketing Specialists.

You will partnership with analytics, technology, merchandising, ecommerce, and operations to ensure scalable, compliant CRM programs across markets and channels, including AI-driven insights and omnichannel activation.