Senior CRM & Customer Journey Architect

IDEAL Industries, Inc.; Sycamore (IL); On-site; USD 76,000 - 103,000; Full time

Benefits offered by this job

Education Reimbursement

Wellness Programs

401k with Company Match

Cash Balance Pension Plan

Vacation

Personal Days

Holidays

Job summary

IDEAL Industries, Inc. is seeking a Senior CRM Specialist to design, implement, and optimize strategic customer journeys, ensuring data integrity and regulatory compliance. You will lead lead generation and nurture initiatives using Adobe Marketing Cloud and Marketo while collaborating with web, social, and creative teams.

The role emphasizes ongoing performance measurement, personalization efforts, and strong cross-functional collaboration to drive customer engagement and business outcomes.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of 5 years of proven experience in CRM management, customer journey mapping, and lead generation.
• Data-driven mindset with experience measuring and optimizing programs to meet business goals.
• Strong understanding of data privacy laws and regulations.
• Proficiency in Adobe marketing automation tools and Marketo.

Responsibilities

• Design, implement and measure strategic customer journeys across business units.
• Collaborate with cross-functional teams to integrate customer journeys.
• Lead ongoing reporting and optimization of journeys for business units and executives.

Skills

CRM management

Customer journeys

Lead generation

Data privacy

Adobe Marketing Cloud

Marketo

Education

Bachelor’s degree in marketing

Tools

Adobe Marketing Cloud

Marketo

Job description

IDEAL Industries, Inc. is seeking a Senior CRM Specialist to design, implement, and optimize strategic customer journeys, ensuring data integrity and regulatory compliance. You will lead lead generation and nurture initiatives using Adobe Marketing Cloud and Marketo while collaborating with web, social, and creative teams.

The role emphasizes ongoing performance measurement, personalization efforts, and strong cross-functional collaboration to drive customer engagement and business outcomes.