Senior CRM & Journey Architect (Remote)

Level Agency; United States; Remote; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Fully remote across the U.S. & Canada

Monthly WFH stipend

Summer Fridays

Generous time off

Job summary

Level Agency is seeking a CRM Specialist - Strategy & Customer Journey to map journeys, identify friction, and translate insights into actionable recommendations. You will work with Salesforce Marketing Cloud, Adobe Campaign, and Microsoft Dynamics 365 to size opportunities and validate hypotheses directly in the CRM.

This full-time, fully remote role supports US & Canada clients from Level's Martech & Analytics team, collaborating with stakeholders, running workshops, and delivering measurable

Qualifications

• Experience contributing to customer journey mapping or customer experience work from discovery through recommendations.
• Hands-on experience in at least one CRM platform (SFMC, Adobe Campaign, or Dynamics) with familiarity in another.
• Ability to query and interpret CRM data (SQL, data extensions, workflows) to answer business questions without a dedicated analyst.
• Strong lifecycle marketing understanding and ability to articulate journey design decisions.
• Ability to translate strategy into clear implementation requirements and build journeys/segments as needed.
• Experience with defining KPIs, measuring performance, and designing tests.

Responsibilities

• Support and facilitate customer journey discovery with clients and internal teams.
• Build current-state and future-state journey maps that connect needs, touchpoints, data, and objectives.
• Identify friction points and translate them into prioritized, measurable recommendations.
• Independently query CRM data in SFMC/Adobe Campaign/Dynamics to validate hypotheses and size audiences.
• Assess CRM data health and propose fixes to improve personalization and measurement.
• Define audience segmentation strategies and personalization frameworks.
• Translate strategy into implementation-ready requirements and adjust journeys when needed.
• Collaborate with other CRM specialists and developers to ensure builds match desired experiences.

Skills

Journey mapping experience

CRM data querying

CRM platforms familiarity

Lifecycle marketing understanding

Strategy to implementation

KPIs & testing

Communication & presentation

Education

Bachelor’s degree in Marketing/IS/Business/CS

Tools

Salesforce Marketing Cloud

Adobe Campaign

Microsoft Dynamics 365

SQL

Job description

Level Agency is seeking a CRM Specialist - Strategy & Customer Journey to map journeys, identify friction, and translate insights into actionable recommendations. You will work with Salesforce Marketing Cloud, Adobe Campaign, and Microsoft Dynamics 365 to size opportunities and validate hypotheses directly in the CRM.

This full-time, fully remote role supports US & Canada clients from Level's Martech & Analytics team, collaborating with stakeholders, running workshops, and delivering measurable