Senior CRM Analytics Lead – Cross-Channel Insights

Publicis Digital Experience; Atlanta (GA); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Wellness benefits

Tuition assistance

Paid time off

Flexible work arrangements

Work Your World program

Matching gifts

Job summary

Publicis Digital Experience seeks a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will ensure data accuracy, build reporting outputs, and surface insights to inform client programs across aftersales and retail touchpoints.

You will write SQL, validate data, and collaborate with campaign, account, and data teams to support measurable CRM initiatives. This is a high-accountability execution role requiring clear communication and rigorous QA.

Qualifications

• 2–4 years in marketing analytics, CRM analytics, or related field
• Strong SQL skills; independently extract, join, and validate data
• Experience analyzing campaign performance across channels
• Proven ability to translate data into business insights
• Experience with large datasets and complex data structures
• Clear communication skills; simplify complex findings
• Familiarity with Tableau or similar visualization tools

Responsibilities

• Analyze CRM performance across channels (direct mail, email, digital)
• Write and own SQL queries to extract, join, and validate data across sources
• Build and maintain reporting outputs (Tableau, Excel) highlighting drivers and anomalies
• Own QA/QC across datasets, queries, and outputs
• Partner with campaign, account, and data teams to support program execution
• Explain results clearly; contribute to client-facing materials

Skills

SQL

Data analysis

CRM analytics

Campaign performance

QA mindset

Communication skills

Databricks

Python

R

Tableau

Tools

Databricks

Python

R

Tableau

SQL

Job description

Publicis Digital Experience seeks a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will ensure data accuracy, build reporting outputs, and surface insights to inform client programs across aftersales and retail touchpoints.

You will write SQL, validate data, and collaborate with campaign, account, and data teams to support measurable CRM initiatives. This is a high-accountability execution role requiring clear communication and rigorous QA.