CRM Analytics & Data Strategy Manager

Publicis Groupe; New York (NY); On-site; USD 88,540 - 141,687; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Wellness reimbursement programs

Job summary

Publicis Groupe is looking for a Manager, Data Strategy & Analytics in New York, NY to lead CRM analytics projects that inform marketing strategies and performance evaluation. This role entails preparing analytic strategies and managing a team of Data Analysts to support client-specific needs.

With 5-7 years of experience in CRM or marketing analytics, the ideal candidate will have hands-on experience with Marketo and advanced analytic techniques to provide actionable insights for optimized marketing performance.

Qualifications

• 5-7 years direct experience in CRM or marketing analytics.
• Hands-on experience with Marketo and advanced analytic techniques.
• Strong data storytelling and ability to communicate technical matters.

Responsibilities

• Guide and support CRM analytics projects.
• Prepare and present analytic strategies for campaigns.
• Manage and mentor Data Analysts.
• Define measurement strategies and reporting for clients.

Skills

Marketing agency experience

CRM or marketing analytics

Hands-on experience with Marketo

Advanced analytic techniques

Data visualization and analytic dashboard

Adobe Analytics

Excellent communication skills

Tools

Marketo

SQL

Tableau

Adobe Analytics

Job description

Publicis Groupe is looking for a Manager, Data Strategy & Analytics in New York, NY to lead CRM analytics projects that inform marketing strategies and performance evaluation. This role entails preparing analytic strategies and managing a team of Data Analysts to support client-specific needs.

With 5-7 years of experience in CRM or marketing analytics, the ideal candidate will have hands-on experience with Marketo and advanced analytic techniques to provide actionable insights for optimized marketing performance.