Senior CRM Data Analyst — Remote Insights & Impact

Publicis Groupe; Atlanta, Northern (GA, KY); Hybrid; USD 73,000 - 96,000; Full time

Job summary

Publicis Digital Experience in Atlanta, GA is seeking a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will own data quality, run analyses, and deliver actionable insights to optimize aftersales and retail CRM programs.

Responsibilities include writing SQL queries, performing ad hoc analyses, and building dashboards to communicate drivers and performance shifts to stakeholders.

Qualifications

• 2–4 years in marketing analytics, CRM analytics, or related field.
• Strong SQL skills; able to independently extract, join, and validate data.
• Experience analyzing campaign performance across channels.
• Proven ability to translate data into business insights.
• Clear communication skills; able to simplify complex findings.

Responsibilities

• Analyze CRM performance across channels (direct mail, email, digital).
• Apply structured measurement approaches (test vs control, pre/post, matched comparisons where applicable).
• Identify drivers of performance; audience, offer, timing, channel.
• Translate findings into clear “what to do next” implications.
• Write and own SQL queries to extract, join, and validate data across sources.
• Execute recurring and ad hoc analyses for CRM programs (aftersales and retail support).
• Ensure outputs are accurate, complete, and aligned to business logic.
• Reproduce results consistently; no one-off logic that cannot be traced.
• Build and maintain reporting outputs (Tableau, Excel), highlighting key drivers and anomalies.
• Provide clear summaries of “what happened” and “why it matters”.

Skills

Strong SQL skills

Campaign performance analysis

Marketing analytics

Translate data into insights

Clear communication

Tools

Databricks

Python

R

Tableau

Job description

Publicis Digital Experience in Atlanta, GA is seeking a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will own data quality, run analyses, and deliver actionable insights to optimize aftersales and retail CRM programs.

Responsibilities include writing SQL queries, performing ad hoc analyses, and building dashboards to communicate drivers and performance shifts to stakeholders.