CRM Analytics & Data Strategy Lead

Publicis Digital Experience; New York (NY); On-site; USD 88,540 - 141,687; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

'Work Your World' Program

Job summary

Publicis Digital Experience is seeking a Manager for Data Strategy & Analytics in New York, NY. You will guide CRM analytics projects and develop actionable insights for clients. The ideal candidate should have 5-7 years of experience in marketing analytics and a strong understanding of analytical tools like Marketo and Tableau.

You will also manage a team, ensuring effective delivery of analytics strategies and recommendations. Employees benefit from flexible working arrangements and various support programs.

Qualifications

• Minimum of 5-7 years direct experience in CRM or marketing analytics.
• Hands-on experience with Marketo and advanced analytic techniques.
• Strong ability to manage and develop teams.

Responsibilities

• Guide and support all facets of CRM analytics projects.
• Develop and present analyses and strategic recommendations to clients.
• Manage, train, and provide leadership to Data Analysts.

Skills

Marketing agency experience

CRM or marketing analytics

Data storytelling

Hands-on experience with Marketo

Advanced analytic techniques

Strong communication skills

Education

Minimum of 5‑7 years experience in CRM or marketing analytics

Tools

Marketo

SQL

Tableau

Adobe Analytics

Google Analytics

Power BI

Job description

Publicis Digital Experience is seeking a Manager for Data Strategy & Analytics in New York, NY. You will guide CRM analytics projects and develop actionable insights for clients. The ideal candidate should have 5-7 years of experience in marketing analytics and a strong understanding of analytical tools like Marketo and Tableau.

You will also manage a team, ensuring effective delivery of analytics strategies and recommendations. Employees benefit from flexible working arrangements and various support programs.