Senior CRM Data Analyst — Impactful Insights (Remote)

Publicis Groupe; Atlanta (GA); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

401k

Paid time off

Flexible working arrangements

Job summary

Publicis Digital Experience in the United States is seeking a Senior Data Analyst to turn CRM and marketing data into actionable decisions. The role sits at the center of delivery, ensuring data is accurate and outputs inform client decisions.

You will support CRM programs across aftersales and retail touchpoints, delivering precise analysis, key insights, and measurable improvements. Strong SQL and reporting skills are required.

Qualifications

• 2–4 years in marketing analytics, CRM analytics, or related field.
• Strong SQL skills; able to independently extract, join, and validate data.
• Experience analyzing campaign performance across channels.
• Proven ability to translate data into business insights.
• Experience working with large datasets and complex data structures.
• Strong QA mindset; detail-oriented without losing speed.
• Clear communication skills; able to simplify complex findings.

Responsibilities

• Analyze CRM performance across channels (direct mail, email, digital).
• Apply structured measurement approaches (test vs control, pre/post).
• Identify drivers of performance; audience, offer, timing, channel.
• Translate findings into clear “what to do next” implications.
• Write and own SQL queries to extract, join, and validate data.
• Build and maintain reporting outputs (Tableau, Excel).
• Provide clear summaries of “what happened” and “why it matters”.
• Partner with campaign, account, and data teams to support program execution.

Skills

SQL

Campaign analytics

Data storytelling

Attention to detail

Tools

Tableau

Databricks

Python

Job description

Publicis Digital Experience in the United States is seeking a Senior Data Analyst to turn CRM and marketing data into actionable decisions. The role sits at the center of delivery, ensuring data is accurate and outputs inform client decisions.

You will support CRM programs across aftersales and retail touchpoints, delivering precise analysis, key insights, and measurable improvements. Strong SQL and reporting skills are required.