CRM Analytics Lead - Data-Driven Insights

Publicis Groupe ANZ; Atlanta, Northern (GA, KY); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Adoption support

Job summary

Publicis Digital Experience, based in Atlanta, GA, is seeking a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will own end-to-end analysis, ensure data accuracy, and deliver insights to improve aftersales and retail programs.

Responsibilities include analyzing CRM performance, building reports, validating data, and partnering with cross-functional teams to drive measurable impact. Strong SQL and visualization skills are required.

Qualifications

• 2–4 years in marketing analytics, CRM analytics, or related field.
• Strong SQL skills; independently extract, join, and validate data.
• Experience analyzing campaign performance across channels.
• Proven ability to translate data into business insights.
• Experience working with large datasets and complex data structures.
• Strong QA mindset; detail-oriented without losing speed.
• Clear communication skills; able to simplify complex findings.

Responsibilities

• Analyze CRM performance across channels (direct mail, email, digital).
• Apply structured measurement approaches (test vs control, pre/post, matched comparisons).
• Identify drivers of performance; audience, offer, timing, channel.
• Translate findings into clear “what to do next” implications.
• Write and own SQL queries to extract, join, and validate data across sources.
• Execute recurring and ad hoc analyses for CRM programs (aftersales and retail).
• Ensure outputs are accurate, complete, and aligned to business logic.
• Reproduce results consistently; no one-off logic that cannot be traced.
• Build and maintain reporting outputs (Tableau, Excel).
• Provide clear summaries of “what happened” and “why it matters”.
• Partner with campaign, account, and data teams to support program execution.

Skills

SQL

Marketing analytics

Campaign analytics

Data storytelling

Tools

Tableau

Job description

Publicis Digital Experience, based in Atlanta, GA, is seeking a Senior Data Analyst to turn CRM and marketing data into clear, defensible business decisions. You will own end-to-end analysis, ensure data accuracy, and deliver insights to improve aftersales and retail programs.

Responsibilities include analyzing CRM performance, building reports, validating data, and partnering with cross-functional teams to drive measurable impact. Strong SQL and visualization skills are required.