Senior Creative Video Strategist (Remote) – Performance Ads

goldenpetbrands; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote within the US

Annual bonus potential

Stock contributions via ESOP

Paid sick and mental health days

Professional development

Job summary

Goldenpetbrands is seeking a seasoned director of direct-response video advertising to guide concept development through production, testing, and optimization for pet care, wellness and beauty consumer products. You will lead creative work, conduct customer interviews, and mentor a junior producer.

As a senior creator, you will plan assets with videographers, review campaign performance, and drive storytelling across social/video platforms with strong on-set leadership.

Qualifications

• 5–7 years writing and directing in a visual medium.
• Excellent nonfiction storytelling and copywriting skills.
• Strong on-set creative leadership and understanding of digital video formats.
• Ability to develop fresh marketing approaches for health and wellness products.
• Self-direction, collaboration, and comfort working in a fast-changing environment.
• Management or mentorship experience with evidence of success.

Responsibilities

• Generate concepts and write scripts for short- and long-form video ads.
• Lead creative execution on set and guide editors through final cuts and delivery to media buying teams.
• Conduct documentary-style interviews with customers, experts, and other on-camera talent to capture compelling stories.
• Plan video assets with videographers, including locations and supporting footage.
• Review campaign performance and use results to shape creative tests and improve ads.
• Own creative contributions and communications for assigned brands or offers, report results to creative leadership, and mentor a junior producer.

Skills

Storytelling

Copywriting

On-set leadership

Collaboration

Mentorship

Education

Bachelor's degree in writing or film

Job description

Goldenpetbrands is seeking a seasoned director of direct-response video advertising to guide concept development through production, testing, and optimization for pet care, wellness and beauty consumer products. You will lead creative work, conduct customer interviews, and mentor a junior producer.

As a senior creator, you will plan assets with videographers, review campaign performance, and drive storytelling across social/video platforms with strong on-set leadership.