Direct-Response Video Ads Strategist (Remote)

Pawfy Inc.; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation

Creative freedom

Growth opportunities

Job summary

Pawfy Inc. is hiring a Creative Strategist for remote, full-time or contractor capacity. You will ideate, script and brief video concepts for high-performance paid social ads, focusing on direct-response outcomes and scroll-stopping creativity.

You will analyze products, audiences and insights to shape creative angles, hooks and storyboards, while guiding editors and scriptwriters to ensure quality and results.

Qualifications

• Proven paid social advertising experience (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative.
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyze creative performance and translate insights into action.
• Strong copy instincts and detail orientation.
• Fast execution and high output capability.
• Independent thinker with endless ideas.

Responsibilities

• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.
• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
• Own creative quality control before ads go live.
• Interpret creative results to improve and scale winning ideas.
• Work with editors and copywriters to optimise cadence, storytelling and retention.
• Support testing roadmaps and creative strategy development.

Skills

Paid social advertising

Portfolio

Direct-response frameworks

Storytelling cadence

Creative copywriting

Fast execution

Independent thinker

Tools

Meta Ads Manager

Job description

Pawfy Inc. is hiring a Creative Strategist for remote, full-time or contractor capacity. You will ideate, script and brief video concepts for high-performance paid social ads, focusing on direct-response outcomes and scroll-stopping creativity.

You will analyze products, audiences and insights to shape creative angles, hooks and storyboards, while guiding editors and scriptwriters to ensure quality and results.