Direct-Response Video Strategist for Paid Ads

Golden Pet Brands; Los Angeles (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

Annual bonus

401k match (up to 3.5%)

6 paid sick and mental health days

Employee Stock Ownership Plan

Cell phone/internet stipend

Professional development opportunities

Charitable sponsorships

Job summary

Golden Pet Brands is seeking a Creative Video Strategist to craft and direct high-performing paid social video ads. You will collaborate with in-house teams to develop, test, and optimize performance creative across paid channels in a hybrid LA-area setting.

We value 3-5+ years in video storytelling, strong on-set leadership, and a hands-on approach to post production and data-driven optimization. Expect opportunities for growth, benefits, and a supportive creative culture.

Qualifications

• 3-5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling.
• Completed internships, freelance work, or personal projects can be valuable.
• Strong understanding of direct-response creative and digital advertising.

Responsibilities

• Develop fresh ad angles and concepts for dog and cat food brands.
• Turn concepts into direct-response scripts with hooks and pacing.
• Direct talent on set for UGC and larger shoots.
• Own the creative through post-production with clear feedback.
• Use Meta data to iterate and test winning concepts.
• Maintain a pipeline of new creative and iterate on proven winners.
• Leverage AI tools to enhance ideation, scripting, and trend analysis.
• Available to travel for shoots and production.

Skills

Creative storytelling

Direct-response creativity

On-set leadership

Performance data analysis

Independent collaborator

AI tooling proficiency

Education

Bachelor's Degree in Marketing or related field

Tools

AI tools

Job description

Golden Pet Brands is seeking a Creative Video Strategist to craft and direct high-performing paid social video ads. You will collaborate with in-house teams to develop, test, and optimize performance creative across paid channels in a hybrid LA-area setting.

We value 3-5+ years in video storytelling, strong on-set leadership, and a hands-on approach to post production and data-driven optimization. Expect opportunities for growth, benefits, and a supportive creative culture.