Senior Creative Video Strategist (Paid Ads)

goldenpetbrands; Stati Uniti; Remoto; USD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote within the US

Annual bonus potential

Stock contributions via ESOP

Paid sick and mental health days

Professional development

Descrizione del lavoro

Goldenpetbrands is seeking a seasoned director of direct-response video advertising to guide concept development through production, testing, and optimization for pet care, wellness and beauty consumer products. You will lead creative work, conduct customer interviews, and mentor a junior producer.

As a senior creator, you will plan assets with videographers, review campaign performance, and drive storytelling across social/video platforms with strong on-set leadership.

Competenze

• 5–7 years writing and directing in a visual medium.
• Excellent nonfiction storytelling and copywriting skills.
• Strong on-set creative leadership and understanding of digital video formats.
• Ability to develop fresh marketing approaches for health and wellness products.
• Self-direction, collaboration, and comfort working in a fast-changing environment.
• Management or mentorship experience with evidence of success.

Mansioni

• Generate concepts and write scripts for short- and long-form video ads.
• Lead creative execution on set and guide editors through final cuts and delivery to media buying teams.
• Conduct documentary-style interviews with customers, experts, and other on-camera talent to capture compelling stories.
• Plan video assets with videographers, including locations and supporting footage.
• Review campaign performance and use results to shape creative tests and improve ads.
• Own creative contributions and communications for assigned brands or offers, report results to creative leadership, and mentor a junior producer.

Conoscenze

Storytelling

Copywriting

On-set leadership

Collaboration

Mentorship

Formazione

Bachelor's degree in writing or film

Descrizione del lavoro

Role overview

Develop direct-response video advertising that attracts new customers across social and video platforms. You'll guide creative work from research and concept development through production, testing, and optimization, using performance data to improve campaigns for consumer products in areas such as pet care, wellness, and beauty.

Responsibilities

• Generate concepts and write scripts for short- and long-form video ads.
• Lead creative execution on set and guide editors through final cuts and delivery to media buying teams.
• Conduct documentary-style interviews with customers, experts, and other on-camera talent to capture compelling stories.
• Plan video assets with videographers, including locations and supporting footage.
• Review campaign performance and use results to shape creative tests and improve ads.
• Own creative contributions and communications for assigned brands or offers, report results to creative leadership, and mentor a junior producer.

Requirements

• 5-7 years of experience writing and directing in a visual medium.
• Excellent nonfiction storytelling and copywriting skills.
• Strong on-set creative leadership and understanding of digital video formats.
• Ability to develop fresh marketing approaches for health and wellness products.
• Self-direction, collaboration, and comfort working in a fast-changing environment.
• Management or mentorship experience with evidence of success.

Nice to have

• 8-10 years of writing and directing experience, ideally including advertising or marketing work.
• A bachelor's degree in writing, film, or a related field.

Benefits and work setup

• Remote within the United States.
• Base salary range of $90,000-$120,000, with annual bonus potential and possible quarterly KPI bonuses; pay varies by location and qualifications.
• Employee-only medical, dental, and vision premiums covered in full, retirement contributions matched up to 3.5%, and company stock contributions through an employee ownership plan.
• Paid sick and mental health days, employee assistance, wellness classes, professional development, and partial phone and internet reimbursement for eligible employees.