High-Impact Performance Creative Writer (Video Ads)

Golden Pet Brands; Burbank (CA); Ibrido; USD 80.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Comprehensive healthcare coverage

Annual bonus

401k with 3.5% match

6 paid sick and mental health days

Employee Stock Ownership Plan

Cell phone & internet reimbursements

Professional development opportunities

Charity sponsorships

Quarterly KPI bonuses

Descrizione del lavoro

Golden Pet Brands is hiring a creative lead to concept, script, and direct high-performing paid social video ads. You will collaborate with production and marketing to develop fresh angles, write direct-response scripts, and guide talent on set.

You'll own post-production, analyze Meta data for iteration, and continuously maintain a strong pipeline of ideas. AI tools will support ideation and optimization—and travel for shoots is required, with a hybrid in Burbank, CA.

Competenze

• 3+ years of experience in video writing and production, ideally 5+ years bringing scripts to life through video and film/visual storytelling.
• Scriptwriting: write compelling, concise scripts for vertical/social video with strong platform trends.
• Storytelling: craft compelling stories in performance ad formats and adapt scripts across formats and channels.
• Performance Creative & Concepting: high-converting video concepts grounded in direct response and paid social.
• Data-Driven Iteration: use performance data to inform creative decisions; test-and-learn mindset.
• Direction & On-Set Leadership: lead on-set execution with talent and production teams.
• Ownership, Adaptability & AI Utilization: ownership from concept to delivery; use AI for ideation, scripting, editing.
• Strong visual eye with framing, pacing, and camera placement.
• Experience working with video editors and providing feedback.
• Ability to work in a fast-paced, evolving creative environment.
• Comprehensive healthcare coverage, 100% premiums paid for employee-only plans.
• Annual bonus
• 401k match up to 3.5%
• 6 paid sick and mental health days and EAP
• Employee Stock Ownership Plan
• Reimbursements for cell phone and internet usage
• Professional development opportunities with mentorship and learning programs
• Charity sponsorships and $9M donated
• Quarterly KPI bonuses

Mansioni

• Develop fresh ad angles and concepts for dog and cat food brands using insights and trends.
• Turn concepts into direct-response, attention-grabbing scripts.
• Direct talent on set for UGC and larger shoots to translate ideas to screen.
• Own the creative through post-production with clear feedback on structure and pacing.
• Use Meta performance data to learn, iterate, and form hypotheses for testing.
• Maintain a pipeline of new creative, balancing new and refined ideas.
• Leverage AI tools to enhance ideation, scripting, editing, or optimization.
• Available on set and in office 2-3 days a week; travel shoots about every two months.
• Comfortable working on set with dogs and cats.

Conoscenze

Ad concepts

Scriptwriting

Storytelling

Performance creative

Data-driven iteration

On-set direction

AI utilization

Visual composition

Editing collaboration

Fast-paced environment

Formazione

Bachelor's degree or equivalent experience

Descrizione del lavoro

Golden Pet Brands is hiring a creative lead to concept, script, and direct high-performing paid social video ads. You will collaborate with production and marketing to develop fresh angles, write direct-response scripts, and guide talent on set.

You'll own post-production, analyze Meta data for iteration, and continuously maintain a strong pipeline of ideas. AI tools will support ideation and optimization—and travel for shoots is required, with a hybrid in Burbank, CA.