Performance Creative Strategist (Remote - DTC Growth)

PetLabCo.; United States; Remote; USD 95,000 - 140,000; Full time

Job summary

PetLabCo. is seeking a Creative Strategist (Performance Marketing) to join remotely in the USA. You will bridge the media buying and creative teams, turning data into scalable, high-converting ad concepts across Meta and TikTok, influencing live campaigns and revenue growth.

You will own data analysis, creative ideation, and production briefing, partnering with Paid Media, Video Producers, Organic Social, and Influencer teams to maintain performance tempo across channels.

Qualifications

• 3+ years of experience in creative strategy or performance creative roles.
• Experience in high-growth, paid social-led DTC brands.
• Deep expertise in Meta and TikTok advertising ecosystems.
• Strong analytical skills to interpret performance data to inform creative decisions.
• Portfolio of direct-response ad concepts, scripts, or campaigns with measurable results.
• Experience briefing or directing creators, influencers, or UGC production.

Responsibilities

• Data Analysis & Performance Auditing: analyze metrics like Hook Rate, CTR, CPA, ROAS and identify winning patterns.
• Creative Ideation & Scriptwriting: develop the big idea, write direct-response scripts, craft hooks and CTAs.
• Production Management & Creative Briefing: brief UGC creators, provide production briefs, review drafts, ensure overlays and pacing align with performance.
• Testing Strategy & Iteration: design structured A/B tests, iterate on ads, optimize content and assess drop-off points.
• Day-to-day: balance ideation, scripting, production QA, and data-driven iteration to scale performance.

Skills

Data analysis

Performance marketing

Creative strategy

Direct response

A/B testing

Meta advertising

TikTok advertising

Tools

Meta Ads Manager

Job description

PetLabCo. is seeking a Creative Strategist (Performance Marketing) to join remotely in the USA. You will bridge the media buying and creative teams, turning data into scalable, high-converting ad concepts across Meta and TikTok, influencing live campaigns and revenue growth.

You will own data analysis, creative ideation, and production briefing, partnering with Paid Media, Video Producers, Organic Social, and Influencer teams to maintain performance tempo across channels.