Senior Content Strategist: Integrated, AI-Driven Ecosystems

Medallia, Inc.; McLean (VA); On-site; USD 108,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k)

Parental leave

Paid holidays

Job summary

Medallia is seeking a Content Strategy professional to help maximize the long-term value of flagship content and strategic initiatives across campaigns, regions, and audiences. You will operationalize ideas through scalable systems and AI-enabled workflows to elevate storytelling and content experiences.

The role bridges strategy and execution, shaping content journeys, collaborating with Global Campaigns, Field Marketing, Digital, and Creative, and driving discoverability and impact of content

Qualifications

• 4+ years of experience in content marketing, content strategy, integrated marketing, or a related B2B marketing role.
• Demonstrated track record creating a variety of content formats including long-form thought leadership, blogs, webinars, customer stories, and campaign assets.
• Demonstrated experience adapting and repurposing content across multiple channels, audiences, and stages of the buyer journey.

Responsibilities

• Develop long-term content strategies that maximize the value and longevity of Medallia's strategic narratives and flagship initiatives.
• Create/write and optimize derivative content for different audiences, channels, and formats while maintaining narrative consistency.
• Build and maintain connected content ecosystems that link strategic narratives, customer stories, research, webinars, campaigns, and supporting resources into cohesive buyer journeys.
• Design scalable content systems that efficiently adapt content while maintaining narrative consistency.
• Leverage AI to accelerate content planning, creation, atomization, and activation while maintaining strategic quality and narrative consistency.
• Partner closely with Global Campaigns, Field Marketing, Digital, and Creative to plan and operationalize content across programs, regions/languages, and channels.
• Ensure content is easily discoverable through intentional connections between related assets and supporting resources.
• Develop repeatable planning frameworks and AI-enabled workflows that make content easier to scale, activate, and maintain over time.
• Lead webinar content strategy, discussion development, speaker preparation, and narrative planning.
• Monitor content utilization, performance, and adoption to identify opportunities to improve discoverability, engagement, and long-term impact.
• Recommend future content opportunities based on business priorities, performance insights, and gaps across the content ecosystem.

Skills

Content marketing

Content strategy

Copywriting

Project management

AI workflows

Tools

AI prompt engineering

Job description

Medallia is seeking a Content Strategy professional to help maximize the long-term value of flagship content and strategic initiatives across campaigns, regions, and audiences. You will operationalize ideas through scalable systems and AI-enabled workflows to elevate storytelling and content experiences.

The role bridges strategy and execution, shaping content journeys, collaborating with Global Campaigns, Field Marketing, Digital, and Creative, and driving discoverability and impact of content