Senior AI-Driven Content Strategy Lead

Servicenow; Santa Clara (CA); Hybrid; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a talented Senior Integrated Content Strategist to lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaignobjectives.

As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product

Qualifications

• 12+ years in marketing, content strategy/creation, or related roles within B2B SaaS or technology.
• Proven multi-channel, persona-driven content strategies driving measurable results.
• Experience integrating AI into workflows and decision-making.
• Strong leadership and cross-functional influence skills.
• Ability to prioritize and execute in a fast-paced environment.
• Data-driven decision-making and performance analysis.
• Passion for AI, innovation, and trying new tools.

Responsibilities

• Develop comprehensive content strategies with campaign managers to create end-to-end, data-driven plans.
• Create content recommendations on formats and distribution channels for target personas.
• Identify emerging trends and formats to keep strategies competitive.
• Collaborate with cross-functional teams to ensure consistent content implementation.
• Partner with creative leads to craft engaging messaging and CTAs across funnel stages.
• Monitor campaign performance and provide actionable insights for improvement.
• Support workflows, resources, timelines, and budgets; maintain content playbooks.

Skills

Content strategy

Campaign management

Leadership

Cross-functional

Data analytics

AI in marketing

Job description

ServiceNow is seeking a talented Senior Integrated Content Strategist to lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaignobjectives.

As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product