Senior Content Strategist — AI-Driven Content & UX Strategy

Hearst Magazines; New York (NY); Hybrid; USD 73,000 - 92,000; Full time

Benefits offered by this job

Hybrid work

Medical, dental, vision insurance

401(k) with company match

Employee Resource Groups

Job summary

iCrossing, a Hearst-backed marketing and technology partner, seeks a Senior Content Strategist for guiding content strategy across client engagements. You will own the quality and coherence of strategy deliverables, partnering with Experience Design, SEO, Brand, and Technology to ensure content works as an integrated system.

You will create messaging frameworks, content matrices, journey maps, and governance docs, guiding writers and ensuring timely delivery.

Qualifications

• 5–8 years in content strategy, editorial strategy, UX writing, or digital marketing.
• Portfolio demonstrating strategic thinking and practical execution (frameworks, matrices, journeys).
• Experience partnering with UX/Design on IA, templates, and component-based content.
• Working knowledge of CMS platforms (HubSpot, WordPress, Contentful, AEM).
• Familiarity with SEO tools (Search Console, SEMrush/Ahrefs) and on-page optimization.
• Strong writing/editing skills; ability to simplify complex concepts.
• Comfortable presenting to stakeholders and facilitating working sessions.

Responsibilities

• Develop content strategies rooted in audience needs, intent, and journey stages for assigned engagements.
• Create messaging architecture (positioning, value props, proof points) that translates into page-level content.
• Partner with Experience Design on information architecture, page templates, and content models.
• Define content requirements for key experiences (web, email, campaigns, product/portal).
• Apply and adapt governance frameworks: ownership, workflows, approval paths, and maintenance cadence.
• Create project-level toolkits: templates, briefs, component guidance, and editorial checklists.
• Maintain content matrices and status tracking so teams have clarity on ownership and next steps.
• Use AI tools responsibly for ideation, drafting, optimization, and QA maintaining editorial control.
• Create strong AI inputs: structured briefs, brand guardrails, and reusable prompts.
• Apply risk controls for sensitive content: accuracy checks and claims substantiation.
• Execute content audits to identify gaps, consolidation opportunities, and high-value assets.
• Collaborate with SEO on technical + editorial optimization (linking, metadata, on-page structure).
• Optimize content for modern discovery patterns including AI-driven search (AEO/GEO principles).
• Track KPIs tied to engagement, conversion, and task success for your projects.
• Use analytics platforms (GA4, Search Console, Adobe Analytics) to surface insights.
• Translate data into prioritized recommendations for stakeholders.
• Work cross-functionally with SEO, Brand, Tech, and CX teams on your engagements.
• Present strategy recommendations to client stakeholders with clarity and confidence.
• Guide writers and contributors; provide editorial direction and constructive feedback.

Skills

Content strategy

Portfolio

UX collaboration

CMS platforms

SEO tools

Writing/editing

Stakeholder management

Education

Bachelor's degree in English/Communications/Journalism/Marketing/HCI/UX

Tools

HubSpot

WordPress

Contentful

AEM

Job description

iCrossing, a Hearst-backed marketing and technology partner, seeks a Senior Content Strategist for guiding content strategy across client engagements. You will own the quality and coherence of strategy deliverables, partnering with Experience Design, SEO, Brand, and Technology to ensure content works as an integrated system.

You will create messaging frameworks, content matrices, journey maps, and governance docs, guiding writers and ensuring timely delivery.