Senior Integrated Content Manager

Medallia, Inc.; McLean (VA); On-site; USD 108,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k)

Parental leave

Paid holidays

Job summary

Medallia is seeking a Content Strategy professional to help maximize the long-term value of flagship content and strategic initiatives across campaigns, regions, and audiences. You will operationalize ideas through scalable systems and AI-enabled workflows to elevate storytelling and content experiences.

The role bridges strategy and execution, shaping content journeys, collaborating with Global Campaigns, Field Marketing, Digital, and Creative, and driving discoverability and impact of content

Qualifications

• 4+ years of experience in content marketing, content strategy, integrated marketing, or a related B2B marketing role.
• Demonstrated track record creating a variety of content formats including long-form thought leadership, blogs, webinars, customer stories, and campaign assets.
• Demonstrated experience adapting and repurposing content across multiple channels, audiences, and stages of the buyer journey.

Responsibilities

• Develop long-term content strategies that maximize the value and longevity of Medallia's strategic narratives and flagship initiatives.
• Create/write and optimize derivative content for different audiences, channels, and formats while maintaining narrative consistency.
• Build and maintain connected content ecosystems that link strategic narratives, customer stories, research, webinars, campaigns, and supporting resources into cohesive buyer journeys.
• Design scalable content systems that efficiently adapt content while maintaining narrative consistency.
• Leverage AI to accelerate content planning, creation, atomization, and activation while maintaining strategic quality and narrative consistency.
• Partner closely with Global Campaigns, Field Marketing, Digital, and Creative to plan and operationalize content across programs, regions/languages, and channels.
• Ensure content is easily discoverable through intentional connections between related assets and supporting resources.
• Develop repeatable planning frameworks and AI-enabled workflows that make content easier to scale, activate, and maintain over time.
• Lead webinar content strategy, discussion development, speaker preparation, and narrative planning.
• Monitor content utilization, performance, and adoption to identify opportunities to improve discoverability, engagement, and long-term impact.
• Recommend future content opportunities based on business priorities, performance insights, and gaps across the content ecosystem.

Skills

Content marketing

Content strategy

Copywriting

Project management

AI workflows

Tools

AI prompt engineering

Job description

Overview

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike.

We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees.

We empower exceptional people to create extraordinary experiences together.

Bring your whole self.

The Role and Team

As part of the Content Strategy team, you'll help maximize the long-term value of Medallia's flagship content and strategic initiatives. You'll partner across Marketing to ensure our most important stories evolve beyond individual assets into connected content experiences that educate buyers, strengthen market perception, and support the business over time, while actively creating and evolving the content that brings those stories to life.

This role bridges strategy and execution, ensuring our most important ideas are operationalized across campaigns, regions, channels, and audiences through scalable systems and AI-enabled workflows. You'll think holistically about the content journey, developing strategic content as well as identifying opportunities to expand, connect, organize, and sustain our most important content so it delivers value long after its initial launch.

Responsibilities

• Develop long-term content strategies that maximize the value and longevity of Medallia's strategic narratives and flagship initiatives.
• Create/write and optimize derivative content for different audiences, channels, and formats while maintaining narrative consistency.
• Build and maintain connected content ecosystems that link strategic narratives, customer stories, research, webinars, campaigns, and supporting resources into cohesive buyer journeys.
• Design scalable content systems that efficiently adapt content while maintaining narrative consistency.
• Leverage AI to accelerate content planning, creation, atomization, and activation while maintaining strategic quality and narrative consistency.
• Partner closely with Global Campaigns, Field Marketing, Digital, and Creative to plan and operationalize content across programs, regions/languages, and channels.
• Ensure content is easily discoverable through intentional connections between related assets and supporting resources.
• Develop repeatable planning frameworks and AI-enabled workflows that make content easier to scale, activate, and maintain over time.
• Lead webinar content strategy, discussion development, speaker preparation, and narrative planning.
• Monitor content utilization, performance, and adoption to identify opportunities to improve discoverability, engagement, and long-term impact.
• Recommend future content opportunities based on business priorities, performance insights, and gaps across the content ecosystem.

Qualifications

Minimum Qualifications

• 4+ years of experience in content marketing, content strategy, integrated marketing, or a related B2B marketing role.
• Demonstrated track record creating a variety of content formats including long-form thought leadership, blogs, webinars, customer stories, and campaign assets.
• Demonstrated experience adapting and repurposing content across multiple channels, audiences, and stages of the buyer journey.
• Strong writing, editing, and storytelling skills with the ability to simplify complex concepts for executive and practitioner audiences.
• Demonstrated experience partnering cross-functionally with teams such as Campaigns, Digital, Product Marketing, Creative, and Field Marketing.
• Hands-on experience applying generative AI tools and workflows toward research, content creation, ideation, or process optimization.
• Track record of strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience developing integrated content strategies that support long-term business objectives rather than one-off campaigns.
• Experience building content programs or content ecosystems that connect multiple assets into cohesive buyer journeys.
• Demonstrated ability to think strategically about content architecture, discoverability, and lifecycle management.
• Comfortable operating in ambiguity, building new processes, and developing scalable content systems that evolve with changing business priorities.
• Experience measuring content performance and using insights to optimize future content investments.
• Experience supporting executive thought leadership or major research initiatives.
• Experience working in B2B SaaS, enterprise technology, or customer experience software.
• Familiarity with AI-enabled content workflows and prompt engineering to improve quality, efficiency, and scalability.
• Experience collaborating with global marketing teams and adapting content across regions and audiences.

Medallia is committed to equal pay and transparency. The annual base salary range for this position is $107,500- $180,000. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age (40 and over), disability, genetic information, veteran status or military service, or any other status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at . For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.