Senior Content Analytics Strategist

CNN; New York (NY); On-site; USD 84,000 - 156,000; Full time

Job summary

The Senior Analyst, Content Analytics at Warner Bros. Discovery drives analysis of CNN content performance to inform editorial strategy and distribution decisions across platforms.

You will translate data into actionable recommendations, partnering with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams. With 2 years in content analytics and strong SQL skills, you will build scalable frameworks, contribute to reporting, and present insights to stakeholders to optimize

Qualifications

• 2 years of experience in content analytics or related field.
• Strong SQL skills and experience with large-scale datasets.
• Ability to translate complex data into clear, actionable recommendations.
• Experience applying analytical frameworks and measurement approaches.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience in digital media, publishing, or audience development is a plus.
• Familiarity with analytics engineering workflows (dbt, Python) is a plus.

Responsibilities

• Content Performance Analysis & Strategy: analyze topics, formats, platforms and audience segments to drive reach and engagement.
• Measurement & Methodology: develop scalable frameworks and benchmarks for evaluating performance over time.
• Stakeholder Partnership & Communication: present findings to editorial, product, and business teams.

Skills

Content analytics

SQL

Data storytelling

Analytics frameworks

Prioritization

Digital media experience

Analytics engineering (dbt/Python)

Tools

dbt

Python

Job description

The Senior Analyst, Content Analytics at Warner Bros. Discovery drives analysis of CNN content performance to inform editorial strategy and distribution decisions across platforms.

You will translate data into actionable recommendations, partnering with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams. With 2 years in content analytics and strong SQL skills, you will build scalable frameworks, contribute to reporting, and present insights to stakeholders to optimize