Senior Content Analytics & Insights Lead

CNN; Atlanta (GA); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid holidays and sick time

Job summary

Warner Bros. Discovery is seeking a Senior Analyst, Content Analytics to help CNN understand journalism performance and audience engagement. The role collaborates with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams to translate data into actionable content strategies.

The position focuses on measuring content performance, informing coverage decisions, and guiding distribution approaches across platforms with a strong emphasis on data-driven insights.

Qualifications

• 2 years of experience in content analytics, audience analytics, digital analytics, business intelligence, data science, or related analytical field.
• Strong SQL skills and experience working with large-scale digital content and audience datasets.
• Experience translating complex data into clear recommendations for business, editorial, or leadership audiences.
• Experience applying analytical frameworks, benchmarks, measurement approaches, or recurring methodologies.

Responsibilities

• Analyze content performance across topics, storylines, formats, platforms, and audience segments to identify drivers of reach and engagement.
• Translate data into clear, actionable recommendations for editorial planning and distribution decisions.
• Present findings to stakeholders in concise, decision-focused formats.

Skills

SQL

Content analytics

Data storytelling

Tools

dbt

Python

Job description

Warner Bros. Discovery is seeking a Senior Analyst, Content Analytics to help CNN understand journalism performance and audience engagement. The role collaborates with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams to translate data into actionable content strategies.

The position focuses on measuring content performance, informing coverage decisions, and guiding distribution approaches across platforms with a strong emphasis on data-driven insights.