Senior Analyst, Content Analytics

CNN; Washington (District of Columbia); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Bonus opportunities

Job summary

Warner Bros. Discovery is seeking a Senior Analyst, Audience and Content Analytics to help CNN understand how journalism performs and how insights can influence content strategy across platforms.

You will work with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams to translate data into actionable recommendations for coverage decisions and growth strategies. The role emphasizes developing scalable measurement frameworks, partnering with stakeholders, and communicating

Qualifications

• 2+ years of experience in content analytics, audience analytics, digital analytics, business intelligence, data science, or a related analytical field.
• Strong SQL skills and experience working with large-scale digital content and audience datasets.
• Demonstrated ability to translate complex data into clear recommendations and insights for business, editorial, or leadership audiences.
• Experience applying analytical frameworks, benchmarks, measurement approaches, or recurring methodologies to answer business questions.
• Ability to manage multiple priorities and deliver accurate, actionable analysis in a fast-paced environment.

Responsibilities

• Content Performance Analysis & Strategy: Analyze content performance across topics, storylines, formats, platforms, and audience segments to identify drivers of reach, engagement, loyalty, and business value.
• Measurement & Methodology: Develop scalable frameworks, benchmarks, and analytical approaches that enable consistent evaluation of content performance over time, across platforms, and against audience expectations.
• Stakeholder Partnership & Communication: Present findings and recommendations to editorial, product, audience, and business stakeholders in clear, concise, and decision-focused formats.

Skills

2+ years experience

SQL

Data translation

Analytics storytelling

Editorial collaboration

Tools

dbt

Python

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work atCNN, follow @WBDLife on Instagram and X !

Your New Role...

Senior Analyst, Audience and Content Analytics

The Senior Analyst, Audience and Content Analytics helps CNN understand how its journalism performs, why audiences engage with it, and how those insights can improve content strategy across platforms. Working closely with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams, this role translates content and audience data into actionable recommendations that inform coverage decisions, audience growth strategies, distribution approaches, and business priorities.

Your Role Accountabilities

Content Performance Analysis & Strategy

• Analyze content performance across topics, storylines, formats, platforms, and audience segments to identify drivers of reach, engagement, loyalty, and business value.

• Translate complex audience and content data into clear, actionable recommendations that inform editorial planning, programming, distribution, experimentation, and investment decisions.

• Provide timely , decision-oriented insights during major news events and other high-priority business moments.

Measurement & Methodology

• Develop and maintain scalable frameworks, benchmarks, and analytical approaches that enable consistent evaluation of content performance over time, across platforms, and against audience expectations.

• Identify opportunities to improve content measurement through stronger taxonomies, data quality practices, instrumentation, and analytical methodologies.

• Contribute to a shared knowledge base of insights, best practices, and performance learnings that can be applied across teams and coverage areas.

Stakeholder Partnership & Communication

• Present findings and recommendations to editorial, product, audience, and business stakeholders in clear, concise, and decision-focused formats.

• Partner with peers across analytics and strategy functions to connect content performance insights with broader audience, engagement, experimentation, forecasting, and business objectives .

Qualifications & Experience

Required

• 2+ years of experience in content analytics, audience analytics, digital analytics, business intelligence, data science, or a related analytical field.

• Strong SQL skills and experience working with large-scale digital content and audience datasets.

• Demonstrated ability to translate complex data into clear recommendations and insights for business, editorial, or leadership audiences.

• Experience applying analytical frameworks, benchmarks, measurement approaches, or recurring methodologies to answer business questions.

• Ability to manage multiple priorities and deliver accurate, actionable analysis in a fast-paced environment.

Preferred

• Experience in digital media, publishing, news, audience development, content strategy, or social distribution.

• Experience with content performance analysis, audience segmentation, cohort analysis, experimentation, benchmarking, or editorial research.

• Familiarity with dbt , modern data modeling practices, analytics engineering workflows, or Python/statistical scripting languages.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $84,011.00 - $156,021.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.