Senior Audience Analytics & Content Insights

CNN; Washington (District of Columbia); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Bonus opportunities

Job summary

Warner Bros. Discovery is seeking a Senior Analyst, Audience and Content Analytics to help CNN understand how journalism performs and how insights can influence content strategy across platforms.

You will work with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams to translate data into actionable recommendations for coverage decisions and growth strategies. The role emphasizes developing scalable measurement frameworks, partnering with stakeholders, and communicating

Qualifications

• 2+ years of experience in content analytics, audience analytics, digital analytics, business intelligence, data science, or a related analytical field.
• Strong SQL skills and experience working with large-scale digital content and audience datasets.
• Demonstrated ability to translate complex data into clear recommendations and insights for business, editorial, or leadership audiences.
• Experience applying analytical frameworks, benchmarks, measurement approaches, or recurring methodologies to answer business questions.
• Ability to manage multiple priorities and deliver accurate, actionable analysis in a fast-paced environment.

Responsibilities

• Content Performance Analysis & Strategy: Analyze content performance across topics, storylines, formats, platforms, and audience segments to identify drivers of reach, engagement, loyalty, and business value.
• Measurement & Methodology: Develop scalable frameworks, benchmarks, and analytical approaches that enable consistent evaluation of content performance over time, across platforms, and against audience expectations.
• Stakeholder Partnership & Communication: Present findings and recommendations to editorial, product, audience, and business stakeholders in clear, concise, and decision-focused formats.

Skills

2+ years experience

SQL

Data translation

Analytics storytelling

Editorial collaboration

Tools

dbt

Python

Job description

Warner Bros. Discovery is seeking a Senior Analyst, Audience and Content Analytics to help CNN understand how journalism performs and how insights can influence content strategy across platforms.

You will work with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams to translate data into actionable recommendations for coverage decisions and growth strategies. The role emphasizes developing scalable measurement frameworks, partnering with stakeholders, and communicating