Senior Analyst, Audience & Content Intelligence

CNN; Atlanta (GA); On-site; USD 84,000 - 156,000; Full time

Job summary

Warner Bros. Discovery is seeking a Senior Analyst, Audience and Content Analytics to help understand how journalism performs, why audiences engage, and how insights improve content strategy across platforms.

You will work with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams, translating data into actionable recommendations for coverage decisions and growth initiatives.

Qualifications

• 2+ years of experience in content analytics, audience analytics, digital analytics, business intelligence, data science, or a related analytical field.
• Strong SQL skills and experience working with large-scale digital content and audience datasets.
• Demonstrated ability to translate complex data into clear recommendations and insights for business, editorial, or leadership audiences.
• Experience applying analytical frameworks, benchmarks, measurement approaches, or recurring methodologies to answer business questions.
• Ability to manage multiple priorities and deliver accurate, actionable analysis in a fast-paced environment.

Responsibilities

• Analyze content performance across topics, storylines, formats, platforms, and audience segments to identify drivers of reach, engagement, loyalty, and business value.
• Develop scalable frameworks, benchmarks, and analytical approaches that enable consistent evaluation of content performance over time, across platforms, and against audience expectations.
• Present findings and recommendations to editorial, product, audience, and business stakeholders in clear, concise, and decision-focused formats.

Skills

SQL

Data analysis

Data storytelling

Tools

dbt

Python

Job description

Warner Bros. Discovery is seeking a Senior Analyst, Audience and Content Analytics to help understand how journalism performs, why audiences engage, and how insights improve content strategy across platforms.

You will work with Editorial, Audience Strategy, Product, Social, Programming, and Revenue teams, translating data into actionable recommendations for coverage decisions and growth initiatives.