Consumer Insights Strategy Lead — Growth & Innovation

Kraft Heinz, Inc.; Chicago (IL); On-site; USD 104,000 - 130,000; Full time

Benefits offered by this job

Healthcare coverage

Wellbeing programs

Family support programs

Job summary

Kraft Heinz, Inc. is seeking a strategic consumer insights professional to partner with brand and marketing teams in Chicago.

You will design and execute qualitative and quantitative research, synthesize findings, and provide actionable recommendations to guide product renovation, new concepts, and messaging decisions. You will integrate primary and secondary data, manage external partners, and present concise narratives to stakeholders across the organization, navigating ambiguity in a

Qualifications

• Experience leading qualitative and quantitative consumer research.
• Ability to synthesize data into actionable insights.
• Experience with both primary and secondary research.
• Familiarity with syndicated data tools like Nielsen, Circana, Mintel.

Responsibilities

• Lead consumer research programs from design through execution and synthesis.
• Shape insight-led strategy and priorities for brand/marketing teams.
• Translate complex findings into concise narratives and presentations for stakeholders.

Skills

Strategic thinking

Commercial orientation

Influence cross-functional teams

Excellent communication

Storytelling

Data analysis

Research design

Education

Bachelors/equivalent

Tools

Nielsen

Circana

Mintel

Job description

Kraft Heinz, Inc. is seeking a strategic consumer insights professional to partner with brand and marketing teams in Chicago.

You will design and execute qualitative and quantitative research, synthesize findings, and provide actionable recommendations to guide product renovation, new concepts, and messaging decisions. You will integrate primary and secondary data, manage external partners, and present concise narratives to stakeholders across the organization, navigating ambiguity in a