Consumer Insights Lead — Growth & Strategy

Kraft Heinz, Inc.; Chicago (IL); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare coverage

401k plan

Paid time off

Job summary

Kraft Heinz, Inc. is seeking a Consumer Insights Lead to champion consumer understanding for the Frozen, Hydration, Desserts, and Meals BU.

This leader will drive insights across platforms, coach a team, and influence senior leadership with actionable recommendations that shape long-term strategy and brand equity. The role requires strong storytelling, research expertise, and the ability to partner with Marketing, R&D, and Sales to deliver growth initiatives in a fast-paced environment.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5+ years solid market research/insights on client-side or 7+ years with supplier + client mix.
• Experience across a portfolio of products is a plus.
• Proven ability to distill insights into business impact; strong ambiguity tolerance.

Responsibilities

• Be the Consumer-Based Platform lead and partner with cross-functional teams.
• Uncover consumer insights and identify growth opportunities for brands.
• Lead holistic research plans across product, packaging, and communications.
• Help shape 3-year growth strategy and integrate into annual plans.
• Evaluate campaigns, optimize media mix, and improve ROI.
• Develop and coach a direct report to build team capabilities.

Skills

Consumer insights

Market research

People management

Storytelling

Cross-functional collaboration

Strategic thinking

Analytics

Education

Bachelor's degree

MBA preferred

Tools

Nielsen/IRI

MTA

Conjoint

Panel data

Job description

Kraft Heinz, Inc. is seeking a Consumer Insights Lead to champion consumer understanding for the Frozen, Hydration, Desserts, and Meals BU.

This leader will drive insights across platforms, coach a team, and influence senior leadership with actionable recommendations that shape long-term strategy and brand equity. The role requires strong storytelling, research expertise, and the ability to partner with Marketing, R&D, and Sales to deliver growth initiatives in a fast-paced environment.