Innovation Brand Manager - CPG New Products & Growth

Kraft Heinz; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Job summary

Kraft Heinz is hiring Brand Managers to lead innovation marketing across consumer insights, concept ideation, and product development. You will steer multi-year plans, collaborate with R&D, quality, operations, and finance, and drive category growth through bold bets.

The role emphasizes consumer-first decision making, cross-functional leadership, and expertise in syndicated data to shape strategic recommendations. Chicago location with comprehensive benefits.

Qualifications

• Experience managing the full lifecycle of CPG product commercialization through the stage gate process.
• Ability to translate consumer insights into viable product concepts and business cases.
• Experience collaborating with R&D, quality, operations, sales and finance.

Responsibilities

• Lead the creation and validation of a multi-year innovation strategy and pipeline.
• Collaborate with cross-functional teams to validate desirability, feasibility, and viability.
• Manage packaging design agencies and validate concepts with consumers.
• Own the stage gate process and brief leadership on risks and opportunities.
• Leverage syndicated data to inform insights and recommendations.
• Maintain a consumer-first mindset in day-to-day decisions.

Skills

Consumer insights

Cross-functional leadership

Project management

Strategic thinking

Consumer-first mindset

Tools

Nielsen data

Circana/IRI data

Job description

Kraft Heinz is hiring Brand Managers to lead innovation marketing across consumer insights, concept ideation, and product development. You will steer multi-year plans, collaborate with R&D, quality, operations, and finance, and drive category growth through bold bets.

The role emphasizes consumer-first decision making, cross-functional leadership, and expertise in syndicated data to shape strategic recommendations. Chicago location with comprehensive benefits.