Senior Consumer Insights Lead — Growth & Strategy

The Kraft Heinz Company; Chicago (IL); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare plan

Paid time off

Flexible work arrangements

401k plan

Wellbeing programs

Job summary

The Kraft Heinz Company in Chicago is seeking a Consumer Insights Lead to champion the consumer across Frozen, Hydration, Desserts and Meals. You will lead an insights team, synthesize data into actionable strategies, and partner with Marketing, R&D and BI to drive growth and a consumer-obsessed culture.

This role blends strategic leadership with hands-on coaching and cross-functional influence. You will develop multi-year research plans, evaluate campaigns, and guide a 3-year growth strategy

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5+ years of market research/insights experience on the client-side, or 7+ years with supplier + client experience.
• Experience across a category/portfolio of products preferred.
• People management experience preferred.
• Ability to distill insights and drive impact into the organization.

Responsibilities

• Partner with Marketing, R&D, and BI to identify and size growth opportunities.
• Develop holistic research plans across product, pack and consumer empathy.
• Shape 3-year growth strategy and integrate into annual marketing plans.
• Evaluate campaign effectiveness and optimize media/channel mix.
• Coach and develop the direct report to drive key skills and behaviors.

Skills

Strategic thinking

Influence at all levels

Storytelling

Organizational leadership

Change management

Communication

Ambiguity tolerance

Analytical

Collaboration

Coaching/people leadership

Curiosity & action

Executive influence

Education

Bachelor's degree

Advanced degree

Tools

Nielsen/IRI

Panel data

Social listening

MTA

Conjoint analysis

Microsoft Office Suite

Job description

The Kraft Heinz Company in Chicago is seeking a Consumer Insights Lead to champion the consumer across Frozen, Hydration, Desserts and Meals. You will lead an insights team, synthesize data into actionable strategies, and partner with Marketing, R&D and BI to drive growth and a consumer-obsessed culture.

This role blends strategic leadership with hands-on coaching and cross-functional influence. You will develop multi-year research plans, evaluate campaigns, and guide a 3-year growth strategy