Senior Brand Strategy & Growth Leader

Kraft Heinz, Inc.; Chicago (IL); Hybrid; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Kraft Heinz, Inc. is seeking an experienced brand leader to drive the development of brand ambition and short- and long-term strategies aimed at sustainable growth.

You will define where to play, portfolio priorities, and expansion opportunities while partnering with Insights and Innovation teams to fuel future growth. You will leverage consumer, category, and business data to identify performance drivers, collaborate with regional teams to translate strategies into actionable plans, maintain

Qualifikationen

• 8+ years in brand management or marketing.
• Strong analytical and financial acumen.
• Experience guiding innovation and portfolio strategy.

Aufgaben

• Lead development of brand ambition and long-term strategies.
• Define where-to-play, portfolio priorities, and expansion opportunities.
• Shape innovation strategies with Insights and Innovation teams.
• Leverage data to identify performance drivers for decisions.
• Partner with cross-functional and regional teams to translate into plans.
• Establish and maintain brand guidelines across touchpoints.
• Identify partnerships delivering incremental brand value and share learnings.

Kenntnisse

Brand strategy

Cross-functional leadership

Strategic thinking

Data-driven decision making

Portfolio management

Brand development

Financial acumen

Jobbeschreibung

Kraft Heinz, Inc. is seeking an experienced brand leader to drive the development of brand ambition and short- and long-term strategies aimed at sustainable growth.

You will define where to play, portfolio priorities, and expansion opportunities while partnering with Insights and Innovation teams to fuel future growth. You will leverage consumer, category, and business data to identify performance drivers, collaborate with regional teams to translate strategies into actionable plans, maintain