Senior Channel Strategy Lead — Club & DSD Cold

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 131,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability coverage

Paid time off

401k with company match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Manager, Channel Strategy for the Club channel in Frisco, TX. You will lead the Club customer strategy, partner with Brand, Category, Supply Chain and RGM to develop actionable selling stories and drive growth.

You will own joint business planning, deliver insights from Circana and Numerator, and align across functions to execute annual and long-term KPIs with an emphasis on share gain and strategic initiatives. Hybrid work model.

Qualifications

• Bachelor’s degree or relevant experience; MBA preferred.
• 7+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company.
• Ability to work independently and collaboratively across cross-functional groups.
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs.
• Proven ability to develop and implement strategic frameworks for an organization.
• Ability to take programs from concept to execution.
• Strong written and verbal communications skills.
• Strong project management experience.
• High proficiency with all Microsoft Office platforms.
• Team player with a "can do" attitude.

Responsibilities

• Lead Club channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands.
• Collaborate across Brand, Category Commercialization, Supply Chain, RGM, Omnichannel, Category Management and Route-to-Market.
• Develop category/brand selling stories with consumer and shopper insights for National Sales Meeting and ongoing.
• Support Joint Business Plans with analytic and commercial thought leadership to the sales team.
• Lead strategy to increase share objectives within the Club channel and meet customer needs.
• Serve as the DSD Cold Portfolio subject matter expert in cross-functional planning meetings.
• Prioritize time across Club customers to ensure selling stories are executed on time.
• Deliver against annual and long-term KPIs including base brand acceleration, distribution and revenue growth.
• Drive best practices for retail channel opportunities, processes, and tools; stay on retail trends.
• Leverage Circana, retailer shopper data, Numerator and proprietary tools to develop insights and stories.

Skills

Analytical skills

Cross-functional teamwork

Project management

Strategic frameworks

Communication skills

MS Office

Circana data

Numerator data

Education

Bachelor’s degree

MBA preferred

Tools

Circana

Numerator

Proprietary tools

Job description

Keurig Dr Pepper is seeking a Senior Manager, Channel Strategy for the Club channel in Frisco, TX. You will lead the Club customer strategy, partner with Brand, Category, Supply Chain and RGM to develop actionable selling stories and drive growth.

You will own joint business planning, deliver insights from Circana and Numerator, and align across functions to execute annual and long-term KPIs with an emphasis on share gain and strategic initiatives. Hybrid work model.