Senior Manager, Channel Strategy & Category Growth

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 130,700 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper Inc. is seeking a Sr Manager of Category Commercialization & Channel Strategy to drive the WD brands across juice, sauce, mixers, and Drink mix from the Frisco HQ. You will lead cross-functional efforts with Brand, Sales, Insights and Marketing to execute annual plans and enable launch readiness.

The role emphasizes strategic influence, data-driven decision making and aligned channel priorities across NRS and RTM, with up to 15% travel.

Qualifications

• Minimum 5 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products; beverage/snack knowledge a plus.
• Bachelor’s degree; MBA preferred.
• Commercial or Channel strategy development experience.
• 5+ years of consumer packaged goods experience leading category plans across the commercial organization.

Responsibilities

• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to build a prioritized annual calendar of relevant activities and tools to deliver against the annual commercial plan for assigned categories.
• Shepherd the commercialization for new product innovation and account-specific product/packaging innovation, ensuring retail readiness and launch excellence.
• Develop and execute channel priorities that define sales priorities, looks of success and KPIs while driving organizational alignment.
• Represent the full category commercial perspective in all discussions/decisions across the enterprise.
• Build compelling, insights-based category selling stories and operating plans that support annual commercial plans for the NRS and RTM selling organizations.
• Identify strategic opportunities by Channel and facilitate cross-functional linkages.
• Track in-year performance and determine tactical changes to address AOP goals.
• Provide on-going leadership and support for company-wide and sales meetings such as WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings.

Skills

Cross-functional leadership

Strategic thinking

Analytical skills

Problem solving

Education

Bachelor’s degree

MBA preferred

Job description

Keurig Dr Pepper Inc. is seeking a Sr Manager of Category Commercialization & Channel Strategy to drive the WD brands across juice, sauce, mixers, and Drink mix from the Frisco HQ. You will lead cross-functional efforts with Brand, Sales, Insights and Marketing to execute annual plans and enable launch readiness.

The role emphasizes strategic influence, data-driven decision making and aligned channel priorities across NRS and RTM, with up to 15% travel.