Brand Growth Leader: Strategic & Cross‑Functional Impact

Keurig Dr Pepper; Frisco (TX); On-site; USD 86,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

PTO & parental leave

401k match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper in Frisco, TX is seeking a Senior Associate Brand Manager to lead major brand initiatives, inform long‑term strategy, and partner across the organization to drive growth. You will balance strategic thinking with operational excellence in a GM-minded role.

Responsibilities include developing annual and multi‑year plans, monitoring performance across consumption, shipments, pricing and media, guiding cross‑functional programs, managing budgets, mentoring.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4–6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company.
• Demonstrated experience owning cross‑functional initiatives end‑to‑end.
• Strong analytical capability with comfort interpreting consumer, financial, and market data.
• Ability to manage multiple complex projects in a fast‑paced environment.
• Strong presence and ability to influence at multiple organizational levels.
• Proven experience developing and executing brand strategies grounded in consumer insights.
• Exceptional communication and storytelling skills.

Responsibilities

• Lead development of annual and multi‑year brand strategies using robust consumer insights, category trends, and competitive intelligence.
• Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
• Translate brand strategy into actionable, integrated annual operating plans.
• Lead major cross‑functional initiatives (innovation, communications, commercial programs, packaging updates) with limited supervision.
• Serve as the day‑to‑day lead with agency partners, elevating creative excellence, media effectiveness, and in‑market execution.
• Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.
• Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data‑backed recommendations.
• Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.
• Manage substantial brand budgets, ensuring disciplined allocation of resources to drive growth.
• Present budget recommendations and trade‑off decisions to managers and cross‑functional leadership.
• Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team.
• Influence cross‑functional partners—including Insights, R&D, Sales, Finance, Supply Chain—through clear storytelling and strong business cases.

Skills

Brand marketing

Cross-functional leadership

Analytical thinking

Communication skills

Storytelling

Influence

Project management

Education

Bachelor’s degree

MBA preferred

Job description

Keurig Dr Pepper in Frisco, TX is seeking a Senior Associate Brand Manager to lead major brand initiatives, inform long‑term strategy, and partner across the organization to drive growth. You will balance strategic thinking with operational excellence in a GM-minded role.

Responsibilities include developing annual and multi‑year plans, monitoring performance across consumption, shipments, pricing and media, guiding cross‑functional programs, managing budgets, mentoring.