Senior Brand Manager, Growth & Strategy

Keurig Dr Pepper; Frisco (TX); On-site; USD 86,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

Paid Time Off

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Associate Brand Manager to accelerate the performance of a flagship brand. Based at the Frisco, Texas headquarters, this high-impact role requires cross-functional leadership and ownership of major brand initiatives.

Travel 10–15% and relocation to the Greater Dallas area are required. You’ll lead strategies, monitor performance, and partner across Insights, R&D, Sales, Finance, and Supply Chain to drive growth.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4–6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company.
• Demonstrated experience owning cross-functional initiatives end-to-end.
• Strong analytical capability with comfort interpreting consumer, financial, and market data.
• Ability to manage multiple complex projects in a fast-paced environment.
• Strong presence and ability to influence at multiple organizational levels.
• Proven experience developing and executing brand strategies grounded in consumer insights.
• Exceptional communication and storytelling skills.

Responsibilities

• Lead development of annual and multi-year brand strategies using consumer insights, category trends, and competitive intelligence.
• Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance.
• Translate brand strategy into actionable, integrated annual operating plans.
• Lead cross-functional initiatives (innovation, communications, programs, packaging updates) with limited supervision.
• Serve as day-to-day lead with agency partners, elevating creative excellence and media effectiveness.
• Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retailers.
• Leverage consumer research, syndicated data, KPI tracking, and financial modeling for data-backed recommendations.
• Develop optimization plans based on ROI, media effectiveness, pricing, and competitive actions.

Skills

Cross-functional influence

Brand strategy

Analytical capability

Communication skills

Storytelling

Education

Bachelor’s degree

MBA preferred

Job description

Keurig Dr Pepper is seeking a Senior Associate Brand Manager to accelerate the performance of a flagship brand. Based at the Frisco, Texas headquarters, this high-impact role requires cross-functional leadership and ownership of major brand initiatives.

Travel 10–15% and relocation to the Greater Dallas area are required. You’ll lead strategies, monitor performance, and partner across Insights, R&D, Sales, Finance, and Supply Chain to drive growth.