Senior Manager, Channel Strategy - Club

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 131,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability coverage

Paid time off

401k with company match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Manager, Channel Strategy for the Club channel in Frisco, TX. You will lead the Club customer strategy, partner with Brand, Category, Supply Chain and RGM to develop actionable selling stories and drive growth.

You will own joint business planning, deliver insights from Circana and Numerator, and align across functions to execute annual and long-term KPIs with an emphasis on share gain and strategic initiatives. Hybrid work model.

Qualifications

• Bachelor’s degree or relevant experience; MBA preferred.
• 7+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company.
• Ability to work independently and collaboratively across cross-functional groups.
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs.
• Proven ability to develop and implement strategic frameworks for an organization.
• Ability to take programs from concept to execution.
• Strong written and verbal communications skills.
• Strong project management experience.
• High proficiency with all Microsoft Office platforms.
• Team player with a "can do" attitude.

Responsibilities

• Lead Club channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands.
• Collaborate across Brand, Category Commercialization, Supply Chain, RGM, Omnichannel, Category Management and Route-to-Market.
• Develop category/brand selling stories with consumer and shopper insights for National Sales Meeting and ongoing.
• Support Joint Business Plans with analytic and commercial thought leadership to the sales team.
• Lead strategy to increase share objectives within the Club channel and meet customer needs.
• Serve as the DSD Cold Portfolio subject matter expert in cross-functional planning meetings.
• Prioritize time across Club customers to ensure selling stories are executed on time.
• Deliver against annual and long-term KPIs including base brand acceleration, distribution and revenue growth.
• Drive best practices for retail channel opportunities, processes, and tools; stay on retail trends.
• Leverage Circana, retailer shopper data, Numerator and proprietary tools to develop insights and stories.

Skills

Analytical skills

Cross-functional teamwork

Project management

Strategic frameworks

Communication skills

MS Office

Circana data

Numerator data

Education

Bachelor’s degree

MBA preferred

Tools

Circana

Numerator

Proprietary tools

Job description

Job Overview

The Channel Strategy team leads strategic planning and execution for all channels and customers.

As the Senior Manager, Channel Strategyfor Club, you will play a large role in the strategy, planning and communication to our National Retail Sales and DSD Franchise teams for the DSD Cold portfolio within the Club channel. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within Keurig Dr Pepper to develop actions and implement recommended strategies.

We are looking for a team player who has strong problem solving and communication skills, as well as the ability to drive and own a project from start to finish.

Position location

Frisco, TX (Hybrid role 3 days in the office, 2 days work from home on a weekly basis)

Reports to

Director, Channel Strategy

Responsibilities

• Play a leadership role in the Club channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners
• Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Supply Chain, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market
• Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Lead strategy behind increasing share objectives within the Club channel, driving solutions that uniquely meet its customer needs
• Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings
• Efficiently prioritize time across assigned Club customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer
• Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets
• Drive best practices for retail channel opportunities, processes, and tools through continuous learning, keeping abreast of retail trends and innovation
• Leverage Circana, retailer shopper card data, Numerator and proprietary tools and research to develop best in class insights and selling stories

Total Rewards

• Salary range $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree from an accredited university or relevant experience; MBA preferred
• 7+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Strong written and verbal communications skills
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Team player with a "can do" attitude

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law