Senior Manager, Channel Strategy - Club

Keurig Dr Pepper Inc.; Frisco (TX); Hybrid; USD 131,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper Inc. is seeking a Senior Manager, Channel Strategy for the Club channel, based in Frisco, TX, with a hybrid schedule (3 days in office, 2 days remote).

You will guide strategy, planning and communication to National Retail Sales and DSD Franchise teams for the DSD Cold portfolio and partner brands. You will collaborate across functions to develop category insights, selling stories and Joint Business Plans, while driving share growth and KPI achievement for the Club channel.

Qualifications

• Bachelor’s degree or relevant experience; MBA preferred.
• 7+ years in Customer Sales, Commercial or Category Management in a CPG company.
• Ability to work cross-functionally and independently.
• Strong analytical capabilities using Circana or similar data.
• Proven ability to develop and execute strategic frameworks for an organization.

Responsibilities

• Lead Club channel and customer commercial strategy for KDP’s DSD Cold portfolio including partnership brands.
• Collaborate across Brand, Category Commercialization, Supply Chain, Revenue Growth Management and Omnichannel teams.
• Develop category/brand selling stories using consumer, shopper and category insights.
• Provide analytic support for Joint Business Plans and strategic meetings.
• Drive share objectives in the Club channel and ensure flawless execution of selling stories.
• Serve as subject matter expert for DSD Cold Portfolio in cross-functional planning.
• Prioritize time across Club customers to deliver compelling stories on schedule.
• Deliver against annual and long-term KPI’s including base brand acceleration and profit growth.
• Leverage Circana, Numerator data and tools to develop insights.

Skills

Customer sales experience

Analytical skills

Communication skills

Project management

Microsoft Office

Team player

Education

Bachelor’s degree

MBA preferred

Tools

Circana

Numerator

Job description

Job Overview

As the Senior Manager, Channel Strategy for Club, you will play a large role in the strategy, planning and communication to our National Retail Sales and DSD Franchise teams for the DSD Cold portfolio within the Club channel. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within Keurig Dr Pepper to develop actions and implement recommended strategies. We are looking for a team player who has strong problem solving and communication skills, as well as the ability to drive and own a project from start to finish.

Position Location

Frisco, TX (Hybrid role 3 days in the office, 2 days work from home on a weekly basis)

Reports to

Director, Channel Strategy

Responsibilities

• Play a leadership role in the Club channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners
• Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Supply Chain, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market
• Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Lead strategy behind increasing share objectives within the Club channel, driving solutions that uniquely meet its customer needs
• Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings
• Efficiently prioritize time across assigned Club customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer
• Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets
• Drive best practices for retail channel opportunities, processes, and tools through continuous learning, keeping abreast of retail trends and innovation
• Leverage Circana, retailer shopper card data, Numerator and proprietary tools and research to develop best in class insights and selling stories

Total Rewards

• Salary range $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree from an accredited university or relevant experience; MBA preferred
• 7+ years of experience in Customer Sales, Commercial and/or Category Management in a CPG company
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Strong written and verbal communications skills
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Team player with a “can do” attitude

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law